Marketing Dev Strategist

Marketing Dev Strategist

US-IL-Bloomington

Job ID : 2024-38423

Type : Regular Full Time

of Openings : 2

Category : Marketing, Design, and Communications

Bloomington, IL

Overview

We are not just offering a job but a meaningful career! Come join our passionate team!

As a Fortune 50 company, we hire the best employees to serve our customers, making us a leader in the insurance and financial services industry.

State Farm embraces diversity and inclusion to ensure a workforce that is engaged, builds on the strengths and talents of all associates, and creates a Good Neighbor culture.

We offer competitive benefits and pay with the potential for an annual financial award based on both individual and enterprise performance.

Our employees have an opportunity to participate in volunteer events within the community and engage in a learning culture.

We offer programs to assist with tuition reimbursement, professional designations, employee development, wellness initiatives, and more!

Visit our Careers page for more information on our benefits , locations and the process of joining the State Farm team!

HYBRID : Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.

REMOTE : Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.

HUB LOCATIONS : Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL

SPONSORSHIP : Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.

S. work authorization (e.g. H-1B visa) for this opportunity.

For Los Angeles candidates : Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.

For San Francisco candidates : Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

For Vermont candidates : Potential salary range : $100,500-168,000.00

For Colorado, Hawaii, Maryland, Washington State, and Washington D.C. candidates : Potential salary range : $100,500-184,800

Application deadline is expected to close on August 21. Applicant volume and hiring needs may result in early closure or extension beyond the listed deadline.

To submit an application, click "Apply" on the job listing page on the State Farm career site.

For California, New York, and Connecticut candidates :

Potential salary range : $100,500-$210,000

Potential yearly incentive pay : up to 15% of base salary

Competitive Benefits, including :

401k Plan

Health Insurance

Dental / Vision plans

Life Insurance

Paid Time Off

Annual Merit Increases

Tuition Reimbursement

Health Initiatives

For more details visit our benefits summary page

Responsibilities

Our Marketing division is seeking a Strategist for our Strategy team. Our team is tasked with building foundational marketing strategies in consideration of the full consumer funnel to drive brand and product growth.

We identify and define business opportunities and strategic road-maps to fuel marketing plans and campaigns, while understanding and articulating the impact on business results.

This individual will be responsible for :

• Develops marketing strategies aligned with enterprise priorities and objectives
• Leverages data and consumer insights to drive strategic development and recommendations grounded in business realities to best meet consumer needs
• Responsible for developing marketing strategies, including the master brand, distribution strategy, consumer targets, segment life-cycle strategy (acquisition through cross sell, retention, and advocacy) and the overall campaign marketing strategy.
• Contributes to the development, evaluation, and interpretation of measurement frameworks
• Evaluates new opportunities for strategic alignment and marketing contribution, while remaining current on industry trends
• Develops and presents annual campaign briefs
• Identifies appropriate stakeholders and works collaboratively to encourage diverse perspectives

Qualifications

• Advanced degree in Marketing / Advertising / Business Administration preferred, 3+ years marketing experience required.
• Experience in a brand strategy, marketing strategy or related analytics role is highly preferred
• Understanding of brand and marketing performance and effectiveness measurements
• Ability to consume complex data and research, connect disparate data points to draw meaningful insights
• Understanding of analytic and storytelling approaches, and skilled at translating and communicating complex concepts and ideas across all levels
• Ability to build and maintain relationships across teams, departments, peers, and various levels of leadership
• A proven track record of driving strategic direction in aligned and actionable ways
• Experience working with analytics teams, creative and media agencies

Please see job description

PI249204104