Field Marketing Specialist

Digital Navigator- Field Marketing Specialist

Job Summary :

The Field Marketing Specialist plays a crucial role in driving digital engagement, community outreach, and brand visibility through local events, sponsorships, and engagement opportunities.

The Field Marketing Specialist works closely with various stakeholders, including Sales, Installation & Repair (I&R), Operations (OSP), and the community, to foster relationships, enhance customer engagement, and drive business objectives in the local market.

Key Responsibilities :

• Represent the company at local events, sponsorships, and community initiatives to promote brand awareness, engage with customers, and strengthen relationships within the community.
• Research, identify, and recommend local engagement opportunities, partnerships, and collaborations to enhance the company's presence and impact in the community.
• Organize and facilitate neighborhood pop-up events to connect with residents, gather feedback, showcase products or services, and build rapport with the local community.
• Establish partnerships with local civic organizations, community groups, and non-profit entities to support community initiatives, drive social responsibility efforts, and create meaningful connections with key stakeholders.
• Conducting community digital navigation educational seminars, including presenting, demoing, and possibly helping to create / collaborate on content
• Work collaboratively with Sales teams, Installation & Repair technicians, Operations staff, and community leaders to align marketing strategies, outreach efforts, and engagement activities to meet business objectives and community needs.
• Implement digital marketing strategies, social media campaigns, and online engagement tactics to reach target audiences, drive traffic, and enhance customer interactions in the digital space.
• Assist in planning, coordinating, and executing field marketing events, activations, and campaigns to drive customer acquisition, loyalty, and brand advocacy.
• Build and maintain positive relationships with community stakeholders, residents, and local businesses to establish trust, credibility, and goodwill on behalf of the company.
• Analyze key performance metrics, track engagement outcomes, and provide insights and recommendations for optimizing marketing strategies, improving customer satisfaction, and achieving business goals.

Qualifications :

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Previous experience in field marketing, community outreach, or digital engagement roles.
• Strong interpersonal skills, communication abilities, and relationship-building capabilities.
• Proficiency in digital marketing tools, social media platforms, and event planning software.
• Ability to collaborate cross-functionally, adapt to changing priorities, and work effectively in a team environment.
• Knowledge of local market dynamics, community engagement strategies, and event management best practices.

NOTE :

Wecom (and its subsidiaries) complies with all Equal Employment Opportunity (EEO). Wecom does not discriminate on the basis of age, race, sex, religion, color, national origin, marital status, genetic information, sexual orientation, gender identity and expression, disability, veteran status, pregnancy status or other status protected by law.

Company benefits subject to change.

www.wecominc.com