Analytics manager serp_jobs.h1.location_city

What Makes a Honda, is Who makes a Honda

Honda has a clear vision for the future, and it's a joyful one. We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals. At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success. We strive to be a company that serves as a source of "power" that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential. To this end, Honda strives to realize "the joy and freedom of mobility" by developing new technologies and an innovative approach to achieve a "zero environmental footprint."

We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team.

If your goals and values align with Honda's, we want you to join our team to Bring the Future!

Job Purpose

This role at Honda is in the Marketing Technology Unit within the IT Dept. Your goal will be to provide seamless, sustainable, and innovative solutions that exceed expectations and drive trust and satisfaction with the Honda and Acura brands. We are seeking a highly skilled and experienced Marketing, Compliance, & Analytics Team Manager. The ideal candidate will have extensive experience and knowledge of MarTech industry standards and possess solutioning expertise to bridge the gap between business needs and technical implementation. This role involves leading the technical aspects of loyalty and personalization initiatives, working closely with architects, Business Units, 3rd party Agencies, and ensuring that all components of solutions align with business requirements and priorities.

Key Accountabilities

MarTech Expertise and Solutioning :

• Provide in-depth knowledge and expertise in MarTech solutions, focusing on loyalty, cookie compliance, and personalization programs.
• Identify gaps in current solutions, integration points, and processes, recommending improvements to enhance efficiency and effectiveness.
• Act as a liaison between business stakeholders and technical teams to assist in the completion of business and system requirements.
• Establishing process flows from business requirements to deployment for the MarTech team.
• Decompose complex solutions into manageable components, detailing roles and responsibilities for each part.
• Lead the selection of Customer Journey Orchestration (CJO) tools, focusing on campaign requirements, integration points, and rollout plans.
• Oversee campaign migration processes, orchestrating detailed requirements across multiple teams.
• Create strategies for customer conversion to drive business objectives and reduce bounce rates.
• Define, integrate, implement, and roll out loyalty programs, ensuring seamless integration across systems.
• Utilize CRM systems to enable personalized communication and track customer journeys.
• Implement Personalization Engines to deliver personalized experiences.
• Partner with Customer Data Platform (CDP) teams to aggregate customer data and provide insights into tailored marketing strategies.
• Integrate Voice of Customer (VoC) Platforms to capture feedback and enhance customer engagement.
• Employ analytical and attribution tools (e.g., Adobe Analytics, Google Analytics) to measure and optimize campaign performance.
• Integrate loyalty systems, rewards, and recognition programs to drive customer retention and engagement.
• Keep abreast of relevant technologies and business drivers.
• Take ownership of loyalty and personalization programs.
• Provide guidance and support to development teams, troubleshooting issues, and implementing solutions.

Visa sponsorship

This position is not eligible for work visa sponsorship.

Technical Program Management :

Qualifications, Experience, and Skills

What differentiates Honda and make us an employer of choice?

Total Rewards :

Career Growth :

Additional Offerings

Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.

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