Performance tester serp_jobs.h1.location_city

Job Description

Responsible for accelerating the performance media creative strategy through tactical plan optimizations to deliver on business growth goals for lines-of-business, divisions, and Enterprise. Advance personalization across paid media channels, identifying the right mix to achieve growth at scale. Oversee agency's development and execution of tactical plans for adherence to Kroger investment principles, strategy, and best practices, all while delivering on performance metrics and driving growth tied to business outcomes. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety.

Responsibilities

• Manage the ongoing performance media creative strategy and optimizations to drive to business outcomes, leveraging data / performance results and audience signals / insights to guide approach with agency and internal stakeholders
• Partner with internal and cross-functional team members to advance MMM learnings, identifying the right mix of targeting and contextual creative to drive personalization at scale across all paid media channels
• Manage the performance media creative tactical briefs and audience / version mapping for internal creative teams
• Facilitate performance creative reviews with cross-team collaboration with site experience, digital communications, lifecycle marketing, creative, brand marketing and agency teams
• Oversee high-velocity, rapid testing plans for Integrated Media, partnering with creative and brand marketing teams to ensure holistic testing approach across all channels and document ongoing learnings tied to performance
• Oversee and guide agency's tactical plan development and optimizations, ensuring alignment to media strategy, business goals and customers
• Surface new media innovation opportunities, gain support from internal stakeholders, and ongoing performance socialization
• Provide and socialize reporting across teams and stakeholders consistently / frequently
• Develop media presentations to relevant stakeholders, leadership, teams, etc.
• Manage all other assigned projects to ensure they are on track and gaining organizational support and identify and solve for roadblocks / gaps; report progress routinely to supervisor; prepare and distribute routine progress reports to department leadership
• Demonstrate dedication to Kroger Marketing Vision, the principles of advertising, marketing and media
• Participate in change management to grow the company's knowledge of advertising, marketing and media, reducing friction and priming innovation to unlock short-term and long-term success
• Must be able to perform the essential job functions of this position with or without reasonable accommodation

Qualifications

Minimum

Desired

About Us

From one tiny Cincinnati grocery store more than a century ago, we've grown into what today is the nation's largest grocer with nearly 2,800 stores in 35 states operating under 28 different names. As America's grocer, we take pride in bringing diverse teams with a passion for food and people together with one common purpose : To Feed the Human Spirit. With a history of innovation, we work tirelessly to create amazing experiences for our customers, communities AND each other, with food at the heart of it all.

Here, people matter. That's why we strive to provide the ingredients you need to create your own recipe for success at work and in life. We help feed your future by providing the value and care you need to grow. If you're caring, purpose-driven and hungry to learn, your potential is unlimited.

Whether you're seeking a part-time position or a new career path, we've got a fresh opportunity for you. Apply today to become part of our Kroger family!

What you'll receive from us :

The Kroger Family of Companies offers comprehensive benefits to support your Associate Well-Being, including Physical, Emotional, Financial and more. We'll help you thrive, with access to :

For more information about benefits and eligibility, please visit our Benefits Page !