PR Managers create and maintain relationships with the media, handle crises, and promote their company or client through positive publicity. They typically work in-house for a company or organization but may also be employed by a PR agency representing multiple clients.  
  
PR Managers typically work in an office setting during regular business hours. However, they may also be required to work evenings and weekends to attend events or meet deadlines.   
  
PR managers typically delegate tasks related to media relations, event planning, and writing and editing press releases and other communications materials. They may also be responsible for budgeting and supervising the work of junior staff members. In large organizations, PR managers may specialize in a particular area, such as crisis communications or investor relations.  
  
There are a variety of ways that PR Managers can manage their team. One way is to set clear expectations for each team member and hold them accountable for meeting those expectations. Another way is to provide regular feedback to team members on their performance. Additionally, PR Managers can create a positive and motivating work environment by recognizing team members' achievements. 

Average day of a Public Relations Manager
Here's a non-exhaustive list of common tasks Public Relations Managers are required to complete: 

• Assess and develop media presence through public relations programs and campaigns 
• Create and promote a favorable image of their client 
• Follow trends and external factors that may impact the image of their clients, or even their own company, and adapt to them 
• Liaise with marketing and advertising agents to ensure that the image of the client adheres to the pre-established parameters 
• Help clients write speeches, prepare for interviews, and handle publicity campaigns 
• Plan new and original campaigns for clients, presenting strategies, plans, costs, alternatives, and deadlines 
• Develop executive abstracts and presentations for key conferences and events 
• Direct and oversee the company's social media strategy 
• Oversee internal communications, such as company newsletters 
• Oversee the maintenance of the company's internet or intranet webpages 
• Handle and supervise all PR aspects in a potential crisis situation 
• Create and handle their client's public image, preparing press statements, taking a stance on critical issues, and managing bad press, if any 
• Review or write press releases and prepare media kits, if necessary  
• Write concise stories for press outreach in a variety of formats 
• Liaise with strategic contacts in different forms of media 
• Respond to reactive media inquiries, aligning opportunities with appropriate spokespeople 
• Work directly with clients to pitch and place necessary media coverage 
• Plan and publicize activities and events that would benefit the image, visibility, and reputation of their client, ensuring that the press covers it 
• Undertake the planning and execution of grand openings, charitable events, and press launches 
• Hire and manage freelance copywriters, graphic designers, and other staff members 
• Track and oversee the activities of all the members of the PR team 
• Manage their client's or department's budget