Talent.com
Vice President Ecommerce (Onsite)
Vice President Ecommerce (Onsite)PISTOLA Denim • Los Angeles, CA, US
Vice President Ecommerce (Onsite)

Vice President Ecommerce (Onsite)

PISTOLA Denim • Los Angeles, CA, US
job_description.job_card.variable_hours_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

About the Role

Reporting directly to the CEO & Founder, the Vice President of eCommerce will play a pivotal role on Pistola's leadership team—shaping and scaling our digital business as we continue to grow. This is a highly strategic and hands-on role, responsible for driving Pistola's eCommerce vision across customer acquisition, conversion, retention, and overall brand experience.

You'll partner closely with brand marketing, creative, design, operations, and external partners to craft a best-in-class digital experience that reflects Pistola's DNA : modern, effortless, and customer-obsessed.

  • Please note that this position is based full time onsite in our Vernon, CA HQ.

What You'll Do

Strategic Leadership & Growth

  • Define and execute a holistic eCommerce growth strategy that balances short-term performance with long-term brand health.
  • Drive site performance, profitability, and customer satisfaction through data-backed decision making.
  • Partner cross-functionally to align on growth plans, creative direction, and operational excellence.

    • Performance Marketing & Acquisition

  • Build and scale a performance-driven acquisition strategy across SEM, paid social, SEO, affiliate, direct mail, partnerships, and emerging channels.
  • Continuously test, analyze, and optimize campaign performance—balancing CAC, LTV, and contribution margin.
  • Develop a scalable marketing budget and plan for smart, sustainable growth.

    • Retention & Lifecycle Marketing

  • Lead Pistola's CRM, email, and SMS programs to deliver personalized, high-impact campaigns that engage and retain customers.
  • Build thoughtful segmentation, cadence, and messaging strategies that enhance lifetime value and strengthen loyalty.
  • Collaborate with Creative and Brand teams to ensure a seamless and elevated customer journey across every touchpoint.

    • Digital Experience & Optimization

  • Own the evolution of the Pistola eCommerce experience, ensuring the site feels intuitive, inspiring, and distinctly "Pistola."
  • Maintain a robust testing framework—constantly iterating and improving based on real-time insights and user feedback.
  • Partner with Operations, IT, and Distribution to deliver a frictionless end-to-end customer experience.

    • Analytics & Reporting

  • Establish clear performance metrics and own all eCommerce KPIs (LTV, CAC, conversion, retention, margin, churn, etc.).
  • Translate data into actionable insights, sharing learnings across the leadership team to inform decisions and fuel growth.

    • Leadership & Collaboration

  • Build and mentor a high-performing team that thrives at the intersection of brand and performance.
  • Manage external partners and agencies to ensure excellence, efficiency, and continuous improvement.
  • Provide strategic oversight to Customer Service, ensuring every touchpoint reflects Pistola's commitment to exceptional experience.

    • Who You Are

  • 10+ years of senior-level eCommerce experience within retail, fashion, or a related DTC environment.
  • A data-driven, consumer-first thinker with a deep understanding of the digital landscape.
  • A proven leader who has built and scaled teams across marketing, analytics, and digital product functions.
  • Passionate about testing, learning, and driving measurable impact.
  • A creative problem solver who thrives in a fast-paced, entrepreneurial setting.
  • A collaborative communicator who can inspire and influence across levels—from peers to the C-suite.
  • Curious, adaptable, and endlessly motivated to raise the bar.

    • Why You'll Love Working at Pistola

  • Competitive salary and bonus potential
  • Comprehensive health, dental, and life insurance coverage
  • Generous PTO + paid holidays
  • Annual clothing allowance (because we believe in living the brand)
  • Opportunity to shape the future of a rapidly growing, modern fashion brand
    • serp_jobs.job_alerts.create_a_job

    Vice President • Los Angeles, CA, US

    Job_description.internal_linking.related_jobs
    Vice President Ecommerce (Onsite) (Los Angeles)

    Vice President Ecommerce (Onsite) (Los Angeles)

    PISTOLA Denim • Los Angeles, CA, US
    serp_jobs.job_card.full_time +1
    Reporting directly to the CEO & Founder, the Vice President of eCommerce will play a pivotal role on Pistolas leadership teamshaping and scaling our digital business as we continue to grow.This is ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Senior Manager, DTC & Ecommerce, Naturium

    Senior Manager, DTC & Ecommerce, Naturium

    e.l.f. Cosmetics • Los Angeles, CA, US
    serp_jobs.job_card.full_time
    Senior Manager, DTC & Ecommerce, Naturium.The Senior Manager, DTC & E-Commerce plays a pivotal role in driving Naturium's digital growth and innovation strategy. Reporting to the AVP, Digital, this ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Director of Website and Ecommerce - Vernon, CA

    Director of Website and Ecommerce - Vernon, CA

    Staffing • Los Angeles, CA, US
    serp_jobs.job_card.full_time
    Director of Website and Ecommerce.Location : Vernon, CA Full-Time.Requirements : Previous global experience Analytical and brand marketing mindset 7+ years of demonstrated success in a hands-on ecomm...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Director of Ecommerce

    Director of Ecommerce

    The Flex Company • Los Angeles, CA, US
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    Flex is seeking a growth-minded Director of Ecommerce with a passion for creating best-in-class digital experiences.This role will be central to driving revenue growth by managing customer activati...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30
    ECommerce Manager

    ECommerce Manager

    Superior Grocers • Santa Fe Springs, CA, US
    serp_jobs.job_card.full_time
    The E-Commerce Manager is responsible for developing, implementing, and managing the company's online sales strategy to drive revenue growth, enhance user experience, and optimize digital performan...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Vice President of Product

    Vice President of Product

    VirtualVocations • Signal Hill, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a VP of Product to lead product strategy and execution for their women's mental health platform. Key Responsibilities Own and drive product strategy, defining the product ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Ecommerce Manager

    Ecommerce Manager

    Parachute Home • Los Angeles, CA, US
    serp_jobs.job_card.full_time
    We're seeking an E-Commerce Manager to lead and continually enhance Parachute's digital storefront.Your mission is to create an engaging, easy-to-navigate shopping experience that drives conversion...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Director of Ecommerce, DTC

    Director of Ecommerce, DTC

    24 Seven Talent • Los Angeles, CA, United States
    serp_jobs.job_card.full_time
    Director of E-commerce, Direct to Consumer.East LA / Montebello / Hacienda Heights, CA | Full-time, Onsite.This role combines strategy with execution, focusing on conversion optimization, digital mark...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_hours • serp_jobs.job_card.promoted • serp_jobs.job_card.new
    VP of Ecommerce Sales - Vernon, CA

    VP of Ecommerce Sales - Vernon, CA

    Staffing • Los Angeles, CA, US
    serp_jobs.job_card.full_time
    Job Title : VP of Ecommerce Sales.Citizens and those authorized to work in the U.We are unable to sponsor at this time.KNOWLEDGE AND SKILL REQUIREMENTS. BS / BA Degree in Business Administration or rel...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Director, E-Commerce

    Director, E-Commerce

    Patrick Ta Beauty • Los Angeles, CA, US
    serp_jobs.job_card.full_time
    Patrick Ta Beauty is looking for a strategic and execution-focused Director, Ecommerce to lead our growing DTC business.This role owns site performance, campaign execution, platform innovation, and...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Ecommerce Manager

    Ecommerce Manager

    24 Seven Talent • Los Angeles, CA, United States
    serp_jobs.job_card.permanent
    Contemporary Fashion Brand is seeking an Ecommerce Manager to join their team!.This role will be responsible for strategy execution, performance, and optimization for D2C site and international sit...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Director of E-Commerce

    Director of E-Commerce

    VersaDesk • Los Angeles, CA, US
    serp_jobs.job_card.full_time
    At VersaDesk, we’re redefining the modern workspace.As the original standing desk brand, we create ergonomic, productivity-driven furniture that helps people work smarter and healthier.From o...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Confidential is hiring : Executive Vice President, Advertising & eCommerce Partne

    Confidential is hiring : Executive Vice President, Advertising & eCommerce Partne

    Mediabistro • Los Angeles, CA, United States
    serp_jobs.job_card.full_time
    Executive Vice President, Advertising & eCommerce Partnerships.Globally recognized employee benefits portal & discount marketplace. Information Technology and Services.Privately Held, Private Equity...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days
    Director of Ecommerce, DTC (Los Angeles)

    Director of Ecommerce, DTC (Los Angeles)

    24 Seven Talent • Los Angeles, CA, US
    serp_jobs.job_card.full_time +1
    Director of E-commerce, Direct to Consumer.East LA / Montebello / Hacienda Heights, CA | Full-time, Onsite.This role combines strategy with execution, focusing on conversion optimization, digital mark...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_hours • serp_jobs.job_card.promoted • serp_jobs.job_card.new
    Director of Ecommerce

    Director of Ecommerce

    Pixi Beauty • Los Angeles, CA, US
    serp_jobs.job_card.full_time
    Los Angeles, California, United States (On-site).As one of the fastest growing independent beauty brands, Pixi Beauty has built an incredible worldwide reputation and is quickly becoming one of the...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    eCommerce Operations Lead

    eCommerce Operations Lead

    Complex • Los Angeles, CA, US
    serp_jobs.job_card.full_time
    Created in 2002 by Marc Eck?, Complex is a leading global youth entertainment network showcasing the evolution of major pop culture categories, including streetwear and style, music, sneakers, and ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Vice President of Marketing & E-Commerce

    Vice President of Marketing & E-Commerce

    Best Choice Products • Newport Beach, CA, United States
    serp_jobs.job_card.full_time
    Vice President of Marketing & E-Commerce.Location : Newport Beach, CA (Onsite).Travel : Up to 10% domestic travel.At Best Choice Products, our mission is to develop the world’s best-selling products ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Vice President of Marketing & E-Commerce

    Vice President of Marketing & E-Commerce

    Mediabistro • Newport Beach, CA, United States
    serp_jobs.job_card.full_time
    Vice President of Marketing & E-Commerce.Best Choice Products Location : Newport Beach, CA (Onsite).Travel : Up to 10% domestic travel. USD annually About Us At Best Choice Products, our mission is to...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30