Content Manager

Job Description

Job Description

We’re Cubby Beds 👋

A fast-growing and high-impact startup that makes smart beds for people with cognitive conditions like Epilepsy, Cerebral Palsy, Dementia, and Autism. Our mission is to improve the lives of special needs kids and their families through our innovative products and go-to-market strategies. Since launch, we’ve changed the lives of thousands of families, been insurance-covered in all 50 states, achieved profitability, and are building a growing team in our Denver HQ.

The next stage of the business is all about scaling our team, product, systems, and customer journey to help thousands more families get the safe sleep they deserve.

This is where you come in

When you join Cubby, you’re joining a team of creators, builders, and advocates who are reshaping the experience for special needs families by making it easier to access life-changing products. As we continue to grow, we’re seeking a seasoned content manager to help elevate our brand and create consistent, engaging, and emotionally resonant content across the entire customer journey.

As Content Manager, you will report to the Director of Marketing and serve as the steward of Cubby’s voice, helping families, clinicians, health insurance professionals, medical equipment suppliers, and internal teams navigate complex information with clarity, empathy, and confidence.

You will lead the charge in crafting and distributing content that is not only clear and empathetic, but also deeply functional. Your work will be designed to educate, activate, onboard, and delight our customers. You will own Cubby’s content library, guide storytelling across email flows, help centers, clinician portals, sales materials, and bring visual polish and operational rigor to every touchpoint.

You will collaborate closely with Product, Customer Care, and Business Development to uncover content needs, align messaging across teams, and drive initiatives that boost clarity, conversion, and trust at every stage of the journey.

As a culture add, you bring a thoughtful, proactive, and organized approach to content, balancing creativity with precision. You operate with excellence, delivering high-impact work while building scalable systems that help Cubby serve thousands more families.

Here’s what you’ll be doing

Develop and execute a comprehensive content strategy tailored to each stage of the customer journey for our four key audiences : families, clinicians, medical equipment suppliers (distribution partners) and health insurance professionals.

Write clear, empathetic, and effective copy for digital assets including email sequences, help centers, customer portals, and landing pages.

Design of engaging visual content such as infographics, slide decks, training resources, printed materials, and more.

Create and manage educational and activation flows for both families and clinicians, working closely with Product, Customer Care and Business Development teams.

Produce lead magnets, email nurture sequences, and post-purchase comms that drive engagement.

Develop internal-facing documentation to help Care and Support teams clearly communicate Cubby’s value.

Manage and continuously improve Cubby’s content systems and libraries.

Leverage performance metrics to guide content decisions and iterate based on feedback and data.

Establish scalable content processes and editorial standards to ensure excellence and consistency.

Here’s what we’re looking for

Must-Haves :

5–8+ years of experience in content strategy or content management, ideally in high-growth startup environments.

Strong copywriting / design portfolio across a mix of formats (web, email, onboarding, documentation, etc.).

Visual design skills (Figma, Canva, Adobe Photoshop or similar tools) with an eye for clarity and emotional resonance.

Highly organized and detail-oriented—can juggle multiple content needs across teams without missing a beat.

Excellent communicator, both written and verbal, with a collaborative spirit.

Empathy for parents, caregivers, and clinicians navigating complex emotional and medical journeys.

Preferred :

Experience working with or creating content for healthcare or medical device audiences.

Experience supporting retention, activation, or onboarding initiatives in a product-led or service-driven company.

Basic video editing or animation skills are a plus.

Familiarity with marketing automation tools and help desk platforms (e.g. Hubspot, Zendesk, Intercom).

Benefits & Perks ✨

At Cubby, we reward great performance with clear, motivating compensation. We believe in aligning incentives and sharing wins. Total Comp for This Role : $115,000 – $135,000

This includes :

• Base Salary : $105,000-$123,000
• Performance Bonus : Up to 10% of your base salary if targets are hit

Stock Options – Equity Ownership

Health, Dental, and Vision Insurance

Unlimited PTO & Sick / Wellness Hours

12 Paid Holidays + 1 Volunteer Day

401k with Company Match

Hybrid Work Model : Mon–Wed in-office, Thurs–Fri optional remote

Tech & WFH Setup : Mac, standing desk, accessories + WFH stipend

Paid Parking

Annual Staff Retreat

Stocked Kitchen + Team Lunches at Denver HQ

Career growth opportunities in a mission-driven startup

If you’re excited to build meaningful content that directly impacts the lives of special needs families and want to grow in a startup where your work truly matters - we want to meet you. Interested? Apply now!

Cubby Beds is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Cubby Beds is also committed to compliance with all fair employment practices regarding citizenship and immigration status. For data removal requests, visit https : / / cubbybeds.teamtailor.com / under “Data & privacy” at the bottom of the page.

This position will remain open until filled.

Compensation Range : $115K - $135K