Email Marketing Manager

Email Marketing Manager

The Weather Company is the world's leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company's high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world's most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

As an Email Marketing Manager at the Weather Company, you will help us connect with our customers in ways that delight them and motivate them to take core actions. You'll work closely with our marketing team and email newsletter lead.

The impact you'll make :

• Develop and implement email strategies in partnership with the marketing team to drive user acquisition, engagement, and retention.
• Identifying target segments, defining campaign goals, and determining the optimal frequency and timing of sending emails.
• Ensuring the accuracy and hygiene of the email database, maintaining opt-in practices, and complying with data protection regulations.
• Collaborating with cross-functional teams, including design, content, and analytics, to align email marketing efforts with broader marketing initiatives.
• Develop and execute end-to-end email marketing campaigns, from conceptualization to delivery and analysis.
• Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals, and persuasive calls to action.
• Segment and manage email lists, ensuring accurate targeting and personalized communication based on customer demographics, preferences, and behavior.
• Work with design to create visually appealing email templates that are responsive across devices and browsers.
• Design, execute, and analyze A / B tests and other experiments to optimize user journeys and conversion rates.
• Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions, and ROI.
• Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement.
• Other duties as assigned.

What you've accomplished :

Nice to have :

TWCo Benefits / Perks :