Manager, Consumer Insights
TapestryNew York, NY, USjob_description.job_card.variable_days_ago
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job_description.job_card.job_descriptionUnderstanding of consumers across generations and global regions (e.g. Gen Z / Gen Alpha, marketplace insights, etc.) Strategic Initiative Studies around topics such as consumer omnichannel behaviors, consumer connection with AI, etc. Drive development of the foresight and innovation capability grounded in emerging consumer behaviors by : Aggregating both qualitative and quantitative data across sectors and global regions to derive insights about consumer trends Developing high impact business cases to support investment in consumer-back trends and innovations Synthesizing disparate data into impactful, data backed recommendations that are executive ready Lead / own relationships with third party vendors Developing relationships with brand stakeholders and conducting quarterly workshops with brands to drive both short-term and long-term strategies across consumer touchpoints and whitespace opportunities Champion consumer insights across the organization and engage brand and cross-functional partners to leverage consumer understanding into development and activation initiatives Utilize a wide variety of qualitative, quantitative, social listening tools, etc. (both syndicated and custom) in order to address key strategic questions 5+ years working in a role at the intersection of strategy, insights / research, and project management. An equivalent combination of work experience and education will be considered. Strong project execution and management experience with the ability to execute multiple competing workstreams and manage stakeholders effectively Solid experience with research methodologies and fundamentals (expertise in qual / quant methodologies from design to execution, storytelling to senior level executives, experience with TURF, MaxDiff, Conjoint, etc.) Solid experience with syndicated sources (e.g. NPD / Circana, IRI, MRI, Mintel, etc.) Solid experience overseeing brand trackers and integrating multiple data sources to measure brand heat and performance Solid understanding of macro-economics Experience in digital analytics and social listening Experience developing business strategies, ideally for a global business Ability to be self-motivated / self-directed and able to excel in ambiguity Insatiable intellectual curiosity and creativity Demonstrated ability to work effectively within a highly matrixed organization and with external agency partners and suppliers Excellent written and verbal communication skills - experienced and comfortable communicating with executive-level management Comfort with ambiguity and change A fascination with consumer behavior Retail industry experience preferred Strong experience in customer analytics and big data Experience developing and building e-commerce businesses and strategies Outstanding initiative, follow through, ability to get things done Creativity, outside the box thinking, and passion for innovation Global perspective and experience across geographies Strong team player mentality, supporting cross-functional workstreams Courage : Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary. Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings. Customer Focus : Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect. Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty. Drive for Results : Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results. Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably. Learning on the Fly : Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything. Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans. Developing Direct Reports and Others : Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder. Building Effective Teams : Blends people into teams when needed; creates strong morale and spirit in his / her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Manager, Consumer Insights
Tapestry
New York, NY, US
We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what's possible. At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands Coach and Kate Spade New York was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We're always on a journey to becoming our best, but you can count on this : Here, your voice is valued, your ambitions are supported, and your work is recognized.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.
The Manager of Global Consumer Insights (Innovation and Transversal) is a member of our Strategy and Consumer Insights team and is responsible for advancing Tapestry's consumer insights roadmap and innovation strategy across brands. The role has high visibility in the organization and regularly interacts with Tapestry's senior leaders and other key stakeholders. This role will report into the Director of Global Consumer Insights (Innovation and Transversal).
The successful individual will leverage their proficiency in Strategy & Consumer Insights to...
- Support execution of the roadmap for innovation rooted in emerging consumer behaviors, as well as own any global project work that is transversal in nature and spans Tapestry's two brands (e.g. Brand Trackers, Social Listening, A&Us, Generational Studies, etc.)
- Specifically, this role will :
Execute projects that are transversal in nature (i.e. brand agnostic) including :
Tapestry's Multi-Country Brand Health Trackers and Category Attitude & Usage Studies for Handbags, Footwear, Ready-to-Wear, etc.
Drawing relationships between macro-economics, politics, culture, technology and consumer behaviors
The accomplished individual will possess :
An outstanding professional will have :
Our Competencies for All Employees :
Our Competencies for All People Managers :
Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant
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