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Director, IT Business Partner Sales & Marketing
Director, IT Business Partner Sales & MarketingExtremity Care • Conshohocken, PA, US
Director, IT Business Partner Sales & Marketing

Director, IT Business Partner Sales & Marketing

Extremity Care • Conshohocken, PA, US
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Job Description

Job Description

Salary : Purpose

We are seeking a strategic and hands-on IT Business Partner to lead the technology roadmap for our Sales and Marketing functions. This Director-level role will serve as the primary liaison between IT and the Go-To-Market (GTM) teams, ensuring that our systemsparticularly Salesforce.com and customer-facing platformseffectively support business operations across the lead-to-cash lifecycle. The role will also support special projects across related functions such as Customer Success, Product Marketing, and Commercial Operations.

Responsibilities

  • Strategic Partnership : Act as a trusted advisor to Sales, Marketing, and Customer Success leadership, aligning technology initiatives with business goals and growth strategies
  • com Ownership : Lead the configuration, optimization, and roadmap for Salesforce CRM, including Sales Cloud, Service Cloud, and Marketing integrations
  • Customer Portal Development : Oversee the design and implementation of custom customer service portals and digital engagement platforms
  • Project Leadership : Drive end-to-end delivery of GTM-related systems and projects, including vendor management, budgeting, and change management
  • Process Optimization : Identify and implement process improvements to enhance pipeline visibility, campaign effectiveness, and customer experience
  • Stakeholder Engagement : Collaborate with cross-functional teams including Sales Ops, Marketing Ops, Product, and IT to ensure seamless system integration and adoption
  • Governance & Compliance : Ensure systems meet data privacy, security, and compliance standards (e.g., GDPR, CCPA)
  • Innovation & Scalability : Evaluate and implement new technologies, Salesforce AppExchange solutions, and automation tools to support business growth
  • Special Projects : Support and lead occasional initiatives across SG&A functions

Qualifications / Requirements

  • 10+ years of experience in IT or Business Systems roles, with at least 5 years in a leadership capacity
  • Proven experience as an IT Business Partner or Director supporting Sales, Marketing, or Customer Success functions
  • Hands-on Salesforce.com expertise is required, including experience with Sales Cloud, Service Cloud, and integrations
  • Experience with customer portal development and digital engagement platforms
  • Strong understanding of GTM processes, CRM data models, and campaign / reporting workflows
  • Experience managing cross-functional projects and vendor relationships
  • Excellent communication, stakeholder management, and problem-solving skills
  • Bachelors degree in Information Systems, Finance, or related field (MBA or equivalent preferred)
  • This position requires the ability to travel, as needed, to support multi-site collaboration, project delivery, and stakeholder engagement
  • Background in SaaS, B2B sales environments, or customer-centric digital transformation
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    Director Sales Marketing • Conshohocken, PA, US

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