Regional Activation Manager

Regional Activation Manager

At Curaleaf, we're redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brandsincluding Curaleaf, Select, and Grassrootsoffer premium products and services in both medical and adult-use markets. Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you'll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Title : Regional Activation Manager

Location : Johnstown, OH

Job Type : Full Time | Exempt

About the Role :

The Regional Activation Manager drives localized marketing initiatives in support of Curaleaf's sales teams within an assigned region. This remote role partners closely with national brand teams, providing strategic input on promotions and activation plans while ensuring consistent brand execution across the route-to-market.

The ideal candidate is a creative, detail-oriented marketer who thrives on bringing brands to life through regional activations, events, and partnershipsall while balancing strategy, execution, and compliance in a highly regulated industry.

What You'll Do :

Regional Marketing Execution :

• Execute national and regional marketing plans, tailoring them to local market dynamics and regulations.
• Manage activation calendars, track execution, and distribute promotional materials across the region.
• Manage incoming field requests for assets (digital, POS, etc.).

Channel, Outlet & Event Activation :

Cross-Functional Collaboration :

Promotions & Product Launches :

Customer Engagement & Brand Advocacy :

What You'll Bring :

Even Better If :

Curaleaf Pay Transparency

$90,000 - $100,000 USD

What We Offer :

Benefits vary by state, role type, and eligibility.