Lead, Marketing Data Strategy, Insurance

Lead, Data Strategy, Insurance

Join Humana's Customer Data Strategy team where you'll help shape the data strategy that powers how we engage and serve Humana insurance members. This role partners closely with marketing leaders, domain business owners, and technology teams to define and deliver data strategies that are actionable, scalable, and aligned with enterprise and member experience goals.

Develop and lead the information strategy that connects Humana's member engagement and retention goals to data requirements, ensuring our efforts are supported by robust, future-ready data capabilities.

Partner with marketing and business stakeholders to define future member data needs and translate engagement strategies and lifecycle touchpoints into detailed, actionable requirements.

Recommend data models and architecture for new capabilities that support personalized member experiences, segmentation, and performance measurement.

Write detailed requirements documents that guide engineering and analytics teams in building scalable, compliant data solutions.

Lead internal governance milestones, including PIRC reviews and other checkpoints required by enterprise processes.

Build strong relationships across the enterprise, including with architecture, analytics, and business domains, to ensure alignment with enterprise data strategies and member-centric initiatives.

Collaborate with the Omni product team to co-create how member data is activated within tools used by marketers for audience selection and campaign execution.

Drive improvements in data quality, accessibility, and usability, with a focus on member-focused initiatives and responsible data use.

Required Qualifications :

Bachelor's degree in Marketing, Data Strategy, Business Analytics, or a related field - or 8+ years of relevant experience in lieu of a degree.

5+ years of experience in data strategy, marketing analytics, or related roles.

Strong understanding of member engagement, insurance data ecosystems, and lifecycle management.

Experience translating business needs into scalable data solutions.

Excellent communication and stakeholder management skills.

Working knowledge of SQL and ability to support data validation and analysis.

Preferred Qualifications :

Experience with cloud data platforms and marketing technology stacks.

Familiarity with privacy regulations and healthcare / insurance data compliance practices.

Experience with enterprise architecture and cross-domain collaboration.

Advanced analytical skills and experience with data visualization tools.

Experience working with member data in healthcare or insurance environments.

Travel : While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours : 40

Pay Range : $115,200 - $158,400 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.

Description of Benefits : Humana, Inc. and its affiliated subsidiaries offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.