Media Planner II Job at Mindlance in Irvine

JOB DESCRIPTION :

This Media Planner is responsible for researching and developing campaign strategy, researching media and audience information, identifying target audiences, selecting optimal media channels, and guiding plan execution in alignment with client objectives and budgets. This role is a central integrator for research tools, vendor management, RFP processes, and media channel strategy, and supports managing the Associate Media Planner.

Responsibilities

• Own the research and development of media plans, including audience insights, media mix strategy, and channel selection (digital, print, programmatic, social, etc.).
• Lead the RFP process—identifying, sourcing, and managing relationships with vendors and partners, reviewing proposals, and negotiating media rates in collaboration with senior team members.
• Act as the primary owner of vendor relationships throughout the campaign lifecycle.
• Brief internal account teams and collaborate closely with the Associate Media Planner.
• Develop and present strategic media recommendations to clients.
• Leverage market research, competitive analysis, and performance data to optimize plans.
• Collaborate with the social media team to integrate social strategies with broader media plans.
• In partnership with the analytics manager, interpret data and provide strategic insights, particularly in digital and social media metrics.
• Support campaign monitoring, troubleshooting, and performance optimization.
• Manage, mentor and provide guidance to the Associate Media Planner.

Qualifications

EEO : Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority / Gender / Disability / Religion / LGBTQI / Age / Veterans

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