Senior Product Marketing Manager - Competitive IntelligenceDenver, Colorado, United States

Senior Product Marketing Manager - Competitive Intelligence

Contentful is the leading content platform for digital-first businesses, enabling teams to unify and personalize content and deliver it at scale.

We are seeking a highly driven Senior Product Marketing Manager focused on Competitive Intelligence to join our team. In this pivotal role, you will own the process of deeply researching, analyzing, and consolidating competitive insights on a quarterly basis. You collaborate closely with product, sales, and marketing to enable our sales teams with actionable intelligence, develop compelling sales plays, and collaborate with campaigns teams to execute targeted competitive campaigns.

This role requires a competitive spirit, a passion for diving into details, and a commitment to delivering clarity and depth in all enablement materials, assets, and battle cards. This is a high-impact role for someone excited to understand and communicate changes in a rapidly shifting competitive landscape.

What To Expect?

• Conduct in-depth, ongoing research and analysis of competitors' strategies, products, positioning, pricing, and market trends, consolidating actionable insights on a quarterly cadence.
• Maintain a detailed repository of competitive intelligence, segmenting top competitors and tracking their moves and field tactics.
• Develop and deliver high-impact sales enablement materials, including battle cards, competitive briefs, objection-handling guides, and internal presentations to empower sales teams in competitive deals.
• Design and execute sales plays and support the campaigns team in running strategic competitive campaigns, ensuring alignment with go-to-market priorities.
• Lead regular training sessions for sales and customer-facing teams, ensuring they are equipped with the latest competitive insights and strategies.
• Partner closely with product management, sales, marketing, and executive stakeholders to communicate market shifts and influence product strategy and messaging.
• Perform win / loss analysis and gather insights from sales deals, customer feedback, and third-party research to inform recommendations and drive strategy.
• Rapidly respond to major competitor announcements with timely analysis and guidance for internal teams.
• Contribute to thought leadership by sharing market and competitive trends through newsletters, reports, and presentations.

What You Need To Be Successful

Preferred Attributes

Join us if you are excited to shape our competitive strategy, empower our sales teams, and help us win in the market through insight, clarity, and relentless curiosity.

What's In It For You?

This role will need to be conducted in a state in which we are currently registered to do business. The application deadline is 7 / 30 / 25.

Colorado Salary Statement : The salary range displayed is specifically for those potential hires who will work or reside in the state of Colorado if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data / ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD / technology), for example.

Colorado Salary Range : $151,000 - $171,000 [This position is eligible for equity awards in accordance with the terms of Contentful's equity plans.]

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Who Are We?

Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.

Everyone Is Welcome Here!

Everyone is welcome here is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!

If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.