Digital Marketing Manager

Digital Marketing Manager

Nearly every company in the world runs on custom software : Gartner estimates that up to 50% of all code is written for internal use. This is the operational software for refunding orders, underwriting loans, onboarding employees, analyzing transactions, and providing customer support. But most companies don't have adequate resources to properly invest in these tools, leading to a lot of old and clunky internal software or, even worse, users still stuck in manual and spreadsheet flows.

At Retool, we're on a mission to bring good software to everyone. We're building a new type of development platform that combines the benefits of traditional software development with a drag-and-drop UI editor and AI, making it dramatically faster to build internal tools. We believe that the future of software development lies in abstracting away the tedious and repetitive tasks developers waste time on, while creating reusable components that act as a force multiplier for future developers and projects. The result is not just productivity, but good software by default. And that's a mission worth striving for.

Today, our customers span from small startups building their first operational tools to Fortune 500 companies building mission-critical apps for thousands of users across their business. Interested in joining us? Let us know!

Why We're Looking For You

As the Digital Marketing Manager at Retool, you'll create and execute our digital marketing strategy, supporting our broader Demand Gen integrated campaigns motion to accelerate our pipeline, and scale marketing channels while promoting our product and content efforts. We're a fast-paced startup with plenty of room to experiment and create immediate impact from your work. You'll get to wear different hats and work across many teams at Retool.

You'll plan, execute and manage digital programs like webinars, content syndication, review sites and Retool's presence across various forums to further sign-ups and to generate leads. You'll also coordinate with various internal teams such as Integrated Campaigns, Product Marketing, Performance Marketing and Operations to ensure our digital strategy is aligned to the campaigns and messaging we have in market. Your north-star KPI will encompass both quality and quantity measured as contribution to the pipeline from a new logo, expansion and an upsell motion.

As part of a rapidly scaling team that is setting the marketing strategy you will have the opportunity to assist in various other areas of demand generation and growth as they arise. It is a great opportunity to make an immediate impact and be critical piece of the foundation of Demand Gen moving into the future.

You'll be working with almost every Retool, but will most often be partnering with marketers, designers, finance, and go-to-market teams to execute on marketing campaigns at scale. We really like spending time with each other in person and believe in the power of in-person collaboration, creativity, and connection so we have also returned in a hybrid capacity to our San Francisco offices 3 days a week.

What You'll Do

• Build, scale, and optimize digital marketing channels like webinars, content syndication and review websites
• Align Retool's digital strategy with the broader integrated campaigns motion to deliver predictable pipeline
• Build and maintain Retool's presence on review sites, online directories and online forums
• Run experiments to improve success metrics across programs and campaigns
• Create programs targeting every stage of the demand funnel to accelerate pipeline generation
• Evaluate and track key success metrics across the digital marketing programs and channels (e.g., performance, ROI, etc.), and provide recommendations on budget distribution across different programs and tactics
• Keep the programs and campaigns efficient and build streamlined reporting processes to communicate our impact with the right stakeholders
• Interact with customers and prospects to understand the voice of the customer and help inform our strategy moving forward

The Skillset You'll Bring