Director Data Analytics

Optimum Media

Introducing Optimum Media. Driven by the power of Optimum, Optimum Media is our innovative multiscreen advertising sales and media consultancy business servicing small to medium business as well as national, political, media & entertainment and agency clients across the United States.

Our team is comprised of Sales Executives, Software Engineers, Data Analysts, Ad Operations, Marketing Professionals, Product Managers and more.

If you are tech-savvy, data-driven, client focused, and solutions oriented this brand is for you!

Job Summary

We are looking for a Director of Data Analytics to lead a high-performing analytics team supporting Media & Entertainment clients. This role is central to delivering advanced, custom analytics solutions-spanning multi-screen campaign performance, audience insights, and attribution analysis. The ideal candidate is both a strong technical leader and a collaborative business partner, adept at mining data across TV and digital sources to deliver impactful insights. The Director will also manage project scoping, execution, and resource allocation in coordination with internal stakeholders and clients.

Responsibilities

• Lead data analytics team and oversee analytics projects for various Media & Entertainment clients.
• Develop data solutions like audience analysis, post campaign reporting dashboards and lead automation efforts to increase efficiency and improve report turnaround time.
• Collaborate with data engineer team to create data pipeline processes and ensure data quality for analytics.
• Drive data innovation and design new views and metrics to analyzedata and to answer business questions.
• Work with clients to scope, define and developnew data reporting products.
• Communicate with internal stakeholders and external clients on business insights and new findings based on results of data analysis.
• Train team members to build complex SQL scripts and aggregate data into essential reporting metrics and KPIs.

Qualifications

We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.

The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and / or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.

Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.

Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate / range at time of hire for this position in the posted location $155,509.00- 190,000.00 year. The rate / range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.