Head of New Customer Strategy & Analytics

Job Description

Job Description

Reprise Financial is on a mission to simplify the financial journey for our customers, making personal loans accessible and transparent. We leverage technology and a customer-first approach to provide fast, reliable personal loans of up to $25,000, ensuring our clients receive the support they need without hidden fees or complex terms. Our commitment to integrity and clarity allows us to foster trust and empower individuals to take control of their finances.

At Reprise Financial, we foster a workplace built on innovation, collaboration, and kindness. Our mission to simplify the financial journey for our customers inspires us to exceed expectations and make a meaningful impact.

We provide the tools, resources, and support for employees to thrive in a dynamic, customer-focused environment. Transparency, continuous improvement, and open communication drive our culture of trust and excellence, where new ideas are valued, and growth is encouraged.

Join Reprise Financial and be part of a team where your contributions are recognized, and you have the opportunity to innovate, grow, and make a positive difference.

About the role

Reporting to the Chief Operating Officer, you will be responsible for growing New Customer Acquisition in direct marketing / mail, affiliate marketing, and Search Engine marketing. You will build a team focused on optimizing spend in each channel, tailoring targeting to maximize results in each channel, and working internally to develop new tools such as targeting models, creative offers, offer & creative testing, and bounty structures to maximize growth and profitability.

Key Responsibilities

Deep experience in Affiliate Marketing, search engine optimization, and Direct Mail Analytics.

Manage and optimize marketing campaigns, analyze performance data, and drive growth through multiple channels.

Collaborate with the underwriting team to create strategies and tests for optimizing targeting, offers, and offer presentment.

Develop and deploy testing, analyze results, and apply learnings.

Identify alternative channels to drive growth, including partnerships, data sources, and new verticals.

Optimize affiliate algorithms to drive incremental profitable volume.

Proven track record in understanding and managing modeling builds and model evaluation as a business user of models and modeling teams.

Skills, Knowledge, and Expertise

7+ years' experience in a financial analytics role

Proven track record of managing and improving program performance in financial or other verticals.

Proven ability to work hands on data analysis tools like SQL and Python along with the ability to manage others using the same tools.

Proven ability to manage others and cross functional collaboration.

Competitive compensation package including a bonus structure tied to channel growth and improved profitability.

Location

This position is fully remote, allowing you to work from anywhere that suits you best! While you’ll primarily work from home, you are always welcome to visit our office in Irving, TX, whenever you choose. We encourage our remote team members to stay connected through regular virtual meetings and team events. All team members must reside in one of our approved locations by their start date, ensuring you remain part of our collaborative community.

Benefits That Support Your Success

Stay Healthy & Happy : Comprehensive medical, dental, and vision coverage, contributions to a Health Savings Account (HSA), and access to an Employee Assistance Program (EAP) to support your mental health and overall well-being.

Secure Your Future : Plan ahead with our 401(k) program, featuring a Safe Harbor Match (100% of the first 3% and 50% of the next 2%).

Time That Works for You : Recharge with accrued time off, company holidays, sick time, and 3 floating holidays —perfect for celebrating your birthday, your dog’s birthday, or just a random Tuesday!

Support for Growing Families : Our 12-week Paid Parental Leave ensures you have the time and support to focus on your family during life’s biggest moments.

Competitive Rewards : Market-driven salary and bonus opportunities ensure your hard work is recognized and rewarded.

Tools for Success : Stay connected and productive with a robust tech package designed to help you deliver your best every day.

Our Core Values

Pursue Excellence : We strive for the highest quality, ensuring our tools and services truly aid in our customers’ success.

Make a Meaningful Impact : We focus on delivering outcomes that genuinely improve financial well-being.

Commit to Innovation : Our innovative approach keeps us at the forefront of providing effective financial tools.

Champion the Customer : We prioritize our customers' financial goals, tailoring our tools to meet their unique needs.

Collaborate with Purpose : Our teamwork drives us to develop superior solutions that empower customers.

Lead with Kindness : Respect and empathy are central to our operations, creating a supportive environment for success.

Equal Employment Opportunity Employer

At Reprise Financial, we are dedicated to fostering an inclusive community where every individual is valued. We are an Equal Employment Opportunity employer—ensuring that all qualified applicants and employees receive consideration for employment without regard to age, race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

We believe that diversity strengthens our organization and drives innovation, and we are committed to creating a workplace that reflects the rich variety of our communities.