Associate AD of Marketing and Creative Services Job at Effie Worldwide, Inc. in

Associate Athletic Director – Marketing and Creative

Position Classification : Salaried / Exempt Supervisory position : YES

Responsibilities

• Responsible for leadership, vision, strategic planning, brand enhancement and the daily operations of athletic marketing and creative departments.
• Oversight of all athletic activities related to marketing, advertising, game presentation, videoboard production, graphic design, creative video, social media, photography and branding.
• Works closely and collaboratively with Senior Associate Athletic Director for External Operations and AFAAC CEO to develop an external vision for the department, which includes social media strategy, advertising campaigns, promotional schedules, e-mail communication and marketing plans. Implements this vision by working closely with the AFAAC External Operations team units to include the Falcon Athletic Fund, Ticket Operations, Ticket Sales, Community Relations, and Athletic Communications.
• Develops and executes marketing plans that support all ticketed events with goals of generating revenue, increasing attendance, retaining season ticket base, generating new ticket sales, while delivering an exceptional fan experience.
• Creates and implements the overall marketing and promotional strategy for the AFAAC and Air Force Athletics.
• Responsible for the development of cutting-edge creative that is focused on building the Air Force Athletics brand and maximizing all revenue streams.
• Drive the overall consistency of the look, feel and brand for the entire organization on all marketing channels including print, digital, social media, and game presentation.
• Oversees and manages fan engagement and game presentation for Football while providing consultation for Volleyball, Hockey, Men’s Basketball, and Women’s Basketball.
• Works collaboratively to manage corporate partnership activation and fulfillment including : print, digital, gameday promotion, social media, on field / court promotions and gameday messaging of sponsorships and promotions.
• Collaborates with other AFAAC external units to effectively manage ticket inventory, increase attendance, establish pricing and utilize marketing resources to reach ticket sales and revenue goals for all ticketed sports.
• Coordinates the dissemination of information to internal and external stakeholders to promote Air Force Athletics increasing revenue and increasing attendance at ticketed sports.
• Develops and manages marketing budget.
• Assists in designing, developing and managing advertising assets that include, but are not limited to digital activation, printed collateral, and other publications as needed.
• Oversight of trade agreements and various third-party sponsorship contracts and relationships.
• Responsible for the management and supervision of full-time employees and gameday contractors in the marketing department to include but not limited to recruitment, training, mentoring, development and evaluation of performance.
• Marketing support as needed for Falcon Athletic Fund and Sports Camps initiatives
• Fosters a culture that emphasizes respect, accuracy, service, teamwork and excellence.
• Reports directly to the Senior Associate Athletic Director for External Operations and may be required to perform other duties as assigned.

Requirements

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