Manager - Loyalty Products

Manager - Loyalty Products

At Frontier, we believe the skies should be for everyone. We deliver on this promise through our commitment to Low Fares Done Right. This is more than our tagline - it's our driving philosophy. Every member of Team Frontier has an important role to play in bringing this vision to life. Our successful business model allows travelers to take advantage of our fast-growing route network while our bundled and unbundled pricing options allow our customers to personalize their travel experience and only pay for the services they need saving them money along the way.

Low Fares Done Right is our mission and we strive to bring it to life every day. Our 'Done Right' promise means delivering not only affordable prices, but making travel friendly and easy for our customers. To do this, we put a great deal of care into every decision and action we take. We must be efficient with the use of our resources and make smart decisions about how we run our business. We must also innovate and be pioneers - we're not afraid to try new things. While our business requires us to fly high in the air, we also consider ourselves down-to-earth in our approach, creating a warm and friendly experience that truly demonstrates Rocky Mountain Hospitality.

This position is responsible for overseeing customer loyalty owning the communication and marketing across all channels for Frontier Airlines' paid membership programs (Discount Den and GoWild! Pass). Additionally, the position will serve as the day-to-day contact with internal stakeholders advocating for resources and gaining alignment to ensure prioritization of the overall program. This position will be responsible for increasing revenue from loyalty offerings per the direction of the Director, Loyalty Growth & Strategy.

Essential functions include :

• Responsible for the strategy, tactics, and implementation of the Frontier Airlines' Discount Den fare club, and GoWild flight pass programs with the aim to grow enrollment and increase customer retention
• Develop, recommend and implement marketing plans in various channels (direct mail, email, insert production, statement messaging, airport signage, internet, social media and the in-flight channel) that acquire new customers and build awareness around the loyalty program's products
• Work with key stakeholders across the business (eComm; IT and Customer Care; Pricing and Revenue Management; Promotions; Email; Loyalty Operations; and Customer Intelligence) to define, design and deliver initiatives that drive awareness of the program's value proposition and benefits
• Build consumer and competitive research to better understand the drivers of customer loyalty; build enhancements to the existing program; and build new concepts to maintain competitive advantage and deliver high customer loyalty
• Ensure each campaign has the proper controls in place for accurate measurement and analysis; presenting key results and recommendations to build on success and optimize future campaigns
• Help to standardize the paid membership program's operating procedures through documentation, cataloging, and process management
• Serve as a point-of-contact for internal and external business partners, having a firm understanding of the core program performance metrics and initiatives
• Create a culture of constant testing, analysis, and learning to discover new and innovative ways to grow revenue, initiate program effectiveness and bring a great loyalty experience to members
• Design impactful creative briefs for loyalty marketing initiatives that highlight the project's purpose, objectives, message hierarchies, target audience and deadlines
• Works with the Loyalty Analytics team to prepare a variety of departmental reporting / presentation materials as well as gathering and summarizing information from various sources as requested
• Support other Loyalty Marketing initiatives as needed, including critical co-brand credit card or additional Frontier Miles initiatives as applicable
• Work with internal teams to create a promotional calendar
• Complete and / or manage assigned special projects

Qualifications include :

Knowledge, skills, and abilities include :

Standard office equipment, including PC, copier, fax machine, printer

Typical office environment, adequately heated and cooled

Generally, not required

Considerable Latitude : The incumbent establishes methods and procedures for attaining specific goals and objectives and receives guidance in terms of broad goals. Only the final results of work are typically reviewed

Loyalty Sr. Coordinator

Salary Range : $100,000 - $120,000. Please note this role has a closing date of on or before 12 / 31 / 25 midnight MST

Disclaimer : The above statements are intended only to describe the general nature and level of work required of the referenced position; they are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Please be advised that duties and expectations of this position may be subject to change.

Frontier Airlines, Inc. is an equal opportunity employer and, as such, is committed to providing equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability status, pregnancy, genetic information, citizenship status or any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Frontier Airlines is a Zero Tolerance Drug-Free Workplace. All prospective DOT safety-sensitive employees are subject to pre-employment testing for the following drugs and their metabolites : Marijuana, Cocaine, Amphetamines, Opioids and Phencyclidine (PCP). Further, any DOT safety-sensitive job applicant who is found to have tested positive on any required drug or alcohol test at a former employer will be considered ineligible for employment with Frontier.

Colorado Residents : In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.