Broadcaster & Media Relations Manager Job at Gondola in Lincoln

The Lincoln Stars are seeking a passionate and dynamic USHL Broadcaster & Media Relations Manager to become the voice and content leader of our organization. This role extends far beyond traditional play-by-play—it’s about building the Lincoln Stars brand year-round through storytelling, content creation, strategic media outreach, and monetizing media assets. You'll be at the intersection of broadcasting, content marketing, and community engagement.

Key Responsibilities

Broadcast & Game Coverage (30%)

Serve as the voice of the Lincoln Stars for all home and away games (pre-season through playoffs)

Manage the technical setup and execution of all broadcasts

Produce full game-day broadcast content, including pre-game, intermission, and post-game segments

Content Creation & Branding (20%)

Develop and manage the Lincoln Stars Media Channel, including a weekly show, player features, and branded content

Create engaging, interactive content : behind-the-scenes videos, Q&As, live events, and short-form video segments

Work directly with the General Manager and Director of Marketing on all player transactions and information as needed

Media & Community Relations (20%)

Serve as a liaison between players, coaches, front office, and the community

Maintain and evolve a comprehensive Lincoln Stars media kit

Actively support and participate in community events and player appearances

Build relationships with local and national media, bloggers, podcast hosts, and influencers

Pitch and coordinate interviews, features, and media stories to secure offseason coverage

Manage all media correspondence for hockey, ancillary events, and news related to the Ice Box

Marketing & Sponsorship Integration (20%)

Collaborate with the sales and marketing teams to identify and secure sponsorships tied to podcasts, social media segments, and video content

Take direct ownership of developing and executing sponsorship opportunities across all media platforms , including branded content, interviews, live broadcasts, and digital segments

Partner with the Director of Marketing to grow the team’s digital footprint across Instagram, X, TikTok, YouTube, Facebook, and Threads.

Offseason & Event Support (10%)

Remain active and available for key offseason events, including the USHL Draft, NHL Draft, and Team Camps.

Support additional company events such as concerts, tournaments, and other sporting events at the venue.

Qualifications

Proven experience in media relations, brand marketing, or communications — preferably in sports, entertainment, or fast-paced environments

Demonstrated ability to take ownership of projects, proactively identify opportunities, and evolve materials (like media kits) to meet shifting organizational needs

Strong storytelling and copywriting skills, with the ability to translate complex or evolving brand narratives into compelling, media-friendly content

Comfortable shifting direction quickly and adjusting priorities in response to feedback, emerging trends, or strategic pivots

Self-starter with a growth mindset — willing to test ideas, learn from failure, and take initiative to grow their role or expand impact beyond core responsibilities

Excellent collaboration skills and ability to align with cross-functional teams (e.g., marketing, ticketing, hockey operations) to reflect the full scope of the Lincoln Stars brand

Passion for sports, entertainment, and community-driven storytelling

Preferred Tools & Skills

Proficiency in creative tools such as Adobe Creative Suite or Canva; familiarity with digital asset management tools

Experience with podcasting and video editing platforms.

Familiarity with analytics tools such as Meta Business Suite, X Pro, and Google Analytics.

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