Talent.com
Director, Casino Integrated Marketing

Director, Casino Integrated Marketing

DraftKingsBoston, MA, US
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

The Crown Is Yours

We are seeking a seasoned casino marketing leader to serve as the strategic driver of integrated brand and media initiatives for our Casino vertical. This role requires a leader who not only understands the nuances of the casino category, but has also proven impact shaping a casino brand, strengthening its market position, and delivering measurable business growth.

Unlike more general marketing roles, this position demands casino-specific expertise, advanced media strategy skills, and the ability to evolve partnerships and brand platforms within a highly competitive and regulated environment.

What You'll Do as the Director of Casino Integrated Marketing

  • Lead Casino Brand Evolution : Develop and evolve our casino brand positioning, storytelling, and customer experience to differentiate in a crowded market and build lasting equity.
  • Design Casino-Specific Campaigns : Build integrated marketing campaigns rooted in casino product and player insights, connecting casino-first value propositions with creative concepts that deliver both brand health improvements and revenue growth.
  • Drive Media Buying Strategy : Partner with leadership in marketing and analytics to build the external media investment strategy for Casino, including channel mix, funnel architecture, and measurement frameworks. Use data-driven models to balance upper-funnel brand building with lower-funnel performance and return on ad spend.
  • Forge and Evolve Partnerships : Identify and activate casino-specific partnerships that extend reach, enhance customer engagement, and amplify brand storytelling.
  • Integrate Across Channels : Align Paid Media, CRM, Social, Creative, and Legal functions to deliver cohesive, compliant, and performance-oriented campaigns.
  • Measure and Optimize : Partner with Analytics and Channel teams to evaluate campaign performance against both brand and performance KPIs, codifying best practices that strengthen effectiveness and efficiency over time.
  • Operate with Autonomy : Lead with clarity, ownership, and focus in a fast-paced, matrixed environment, continuously providing strategic direction across teams.

What You'll Bring

  • 10+ years of experience in integrated, brand, and / or product marketing.
  • 5+ years of proven success in the casino / gaming industry with a demonstrable record of driving casino brand growth and measurable business results.
  • Deep expertise in casino media buying strategy, including channel planning, funnel optimization, and leveraging media mix modeling for decision making.
  • Proven ability to shift brand health metrics while maintaining performance efficiency benchmarks.
  • Exceptional brief development, storytelling, and creative leadership skills that inspire cross-functional teams to deliver impactful campaigns.
  • Strong track record of building and managing casino-specific partnerships that expand brand presence and customer reach.
  • Demonstrated ability to influence cross-functional leaders, gain alignment, and bring strategic clarity to complex marketing initiatives.
  • Comfort operating in ambiguity and at pace, with a strong bias toward executional rigor.

    • Join Our Team

    We're a publicly traded (NASDAQ : DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.

    If this job posting does not include compensation information, this is due to a technical error that our team is working to resolve! We will repost this position with compensation information as soon as it is resolved. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

    serp_jobs.job_alerts.create_a_job

    Director Integrated Marketing • Boston, MA, US

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Director, Partnerships and Partner Marketing

    Director, Partnerships and Partner Marketing

    Perfect Audience (Now Sharp Spring)Waltham, MA, US
    serp_jobs.job_card.full_time
    Director, Partnerships and Partner Marketing.At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a sma...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    Senior Director, Marketing – Alixorexton

    Senior Director, Marketing – Alixorexton

    MediabistroWorkFromHome, MA, United States
    serp_jobs.job_card.full_time
    Senior Director, Marketing – Alkermes.We are seeking a Senior Director, Marketing to serve as a critical leader in the launch of a groundbreaking therapy for narcolepsy based on orexin-2 receptor a...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Manager / Associate Director, Marketing Waltham / Boston - will consider remote

    Senior Manager / Associate Director, Marketing Waltham / Boston - will consider remote

    InvivydWaltham, MA, US
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    Senior Manager / Associate Director, Marketing.There are more than 9 million immunocompromised people in the United States. Almost half a million of those represent a population that are moderately to...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Product Marketing Director, Lithography Products

    Product Marketing Director, Lithography Products

    Onto Innovation Inc.Wilmington, MA, United States
    serp_jobs.job_card.full_time +1
    Product Marketing Director, Lithography Products page is loaded## Product Marketing Director, Lithography Productslocations : Wilmington-MA (Jonspin)time type : Full timeposted on : Posted Today...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Director, Marketing - Shark Home

    Director, Marketing - Shark Home

    SharkNinjaNeedham, MA, US
    serp_jobs.job_card.full_time
    Director, Marketing - Shark Home.SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Sr. Director, Marketing & Strategy

    Sr. Director, Marketing & Strategy

    MediabistroWaltham, MA, United States
    serp_jobs.job_card.full_time
    We assist customers in advancing life sciences, tackling analytical challenges, enhancing diagnostics and therapies, and improving lab efficiency. Our 100,000+ colleagues offer exceptional technolog...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    VP Brand Marketing

    VP Brand Marketing

    Wellness PetBurlington, MA, US
    serp_jobs.job_card.full_time
    Vice President of Brand Dog & Whimzees.At Wellness Pet, we believe pets and pet parents thrive together through shared wellbeing. As the Vice President of Brand Dog & Whimzees, you'll act as the g...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Director, Marketing and Client Engagement

    Senior Director, Marketing and Client Engagement

    Bright HorizonsNewton, MA, US
    serp_jobs.job_card.full_time
    Senior Director Of Client Marketing.We are seeking a strategic, data-driven, and brand obsessed Senior Director of Client Marketing to lead and elevate our client employee registration and engageme...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    Director of Marketing & Partnerships, US

    Director of Marketing & Partnerships, US

    MediabistroWorkFromHome, MA, United States
    serp_jobs.job_card.full_time
    Powered by advanced AI, first-party data and world-class engineers, we’ve perfected the offerwall experience for monetizing and scaling app publishers with solutions like Playtime and Arcade – now ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Director of Communications and Marketing

    Director of Communications and Marketing

    Progeria Research FoundationPeabody, MA, US
    serp_jobs.job_card.full_time
    Director Of Communications And Marketing Elevate Awareness, Drive Impact.Location : Peabody, MA, (Hybrid) | Full-Time.Reports To : Executive Director. Join the Mission to Cure Progeria.The Progeria R...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Director, Marketing – Alixorexton

    Senior Director, Marketing – Alixorexton

    Alkermes, Inc.Waltham, MA, United States
    serp_jobs.job_card.full_time
    We are seeking a Senior Director, Marketing to serve as a critical leader in the launch of a groundbreaking therapy for narcolepsy based on orexin-2 receptor agonism—a mechanism poised to redefine ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Director, Patient Marketing

    Senior Director, Patient Marketing

    Cogent BiosciencesWaltham, MA, US
    serp_jobs.job_card.full_time
    Senior Director, Patient Marketing.The Senior Director, Patient Marketing will report to the Vice President of Marketing and will lead the development and execution of Cogent's patient marketing st...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Senior Director of Marketing Operations & Analytics

    Senior Director of Marketing Operations & Analytics

    24 SevenWaltham, MA, United States
    serp_jobs.job_card.full_time
    Senior Director of Marketing Operations & Analytics.Remote – Eastern / Central time zones.Our client is seeking an accomplished, hands-on marketing leader to build and scale their marketing operation...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    Account Director - Integrated Marketing

    Account Director - Integrated Marketing

    MediabistroWorkFromHome, MA, United States
    serp_jobs.job_card.full_time
    At Jack Morton we create head-turning, stomach-dropping, mind-boggling, smile-inducing brand experiences for everyone.It's the future of marketing and there's nothing passive or predictable about i...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Marketing Director

    Marketing Director

    Bethany Community Services IncHaverhill, MA, US
    serp_jobs.job_card.full_time
    Marketing Director - Retirement Community.We are seeking a dynamic and strategic Marketing Director to lead our efforts in promoting our retirement community and driving high occupancy rates.This r...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Director / Senior Director, Marketing Operations

    Director / Senior Director, Marketing Operations

    Cogent BiosciencesWaltham, MA, US
    serp_jobs.job_card.full_time
    Director / Senior Director, Marketing Operations.Cogent Biosciences is a publicly traded biotechnology company focused on developing precision therapies for genetically defined diseases.The most ad...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director - Product Marketing

    Director - Product Marketing

    CerebrasNeedham, MA, United States
    serp_jobs.job_card.full_time
    Appcast is the global leader in programmatic recruitment advertising technology and services.With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers,...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director of Product Marketing

    Director of Product Marketing

    Progeny Systems (Acquired by General Dynamics)Dedham, MA, US
    serp_jobs.job_card.full_time
    Bachelor's degree or equivalent is required plus a minimum of 15 years of relevant experience; or Master's degree plus a minimum of 13 years of demonstrated leadership in the Cyber, Defense and / or ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Director, Brand Marketing & Insights

    Senior Director, Brand Marketing & Insights

    XometryWaltham, MA, US
    serp_jobs.job_card.full_time
    Senior Director, Brand Marketing & Insights.Xometry powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life.Xometry's dig...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Senior Marketing Manager / Associate Director of Marketing

    Senior Marketing Manager / Associate Director of Marketing

    SpindriftNewton, MA, US
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    At Spindrift, we’re making every beverage a positive force of nature.Founded in 2010, we believe the best flavors come directly from nature. That’s why every Spindrift beverage is made the hard way—...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30