Product Marketing Manager (Innovation Center)Santa Clara, CA

Product Marketing Manager (Innovation Center)

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.

LG Electronics North America Innovation Center (LG NOVA) based in Santa Clara, California, USA, has an ambitious vision : Become the nerve center of global innovation. Aiming to create the future of LG with the focus on disruptive innovation and exponential growth, LG NOVA works with global corporations, startups, governments, and technology stakeholders to create new businesses, establish strategic partnerships, and develop a broad ecosystem using the process of "outside-in" innovation.

That is why we are currently seeking the newest innovator to join our dynamic team. We are currently seeking a Product Marketing Manager to join LG NOVA, the LGE innovation unit based in Santa Clara, CA. This can be a hybrid position.

LG NOVA is building and launching new impactful business ventures that will transform markets and create positive change on our future. We are seeking an industrious Product Marketing Manager eager to make a difference by helping our business ventures grow.

In this role, you will get to lead the strategic marketing process for various new ventures and products, in conjunction with their business leads and with the help of the Director of Marketing. The product marketing manager will be responsible for crafting marketing positioning statements & messages, product brand look and feel, building marketing materials- including data sheets, product presentations, and other collateral; go-to-market marketing strategies, and marketing plan execution. Strong writing skills, the ability to collaborate and clearly communicate and a keen focus on customer journey are key for this position, as well as the desire to be hands-on with all components of the marketing process. You'll have the opportunity to lead multi-tiered marketing campaigns that include PR, advertising, content marketing, demand generation and social media, with the support of the internal marketing team and agencies. This is a growth opportunity for any marketer wanting to learn the in-and-outs of all aspects of marketing. Supporting your growth will be the Director of Marketing, world-class slate of marketing agencies and a strong, hardworking internal team.

Creativity, determination, and ingenuity are rewarded in this position. We like to do things that have never been done before and go beyond the traditional marketing approach. Strong knowledge and use of marketing and marketing management technology is a must.

In this position, you'll be working alongside tech innovators and startup founders, internal and external. You'll have the opportunity to collaborate with the entire team and learn and contribute to their businesses. A good understanding of technology, a desire to learn, and flexibility is instrumental to your success. These companies are on the forefront of building technology applications and solutions to solve global challenges that will improve people's lives, community, and the planet.

As a Product Marketing Manager at LG NOVA, working alongside business leaders and the marketing team you will be responsible for helping our new ventures build the marketing foundation for their businesses, starting with brand, product marketing materials, website creation, go to market strategies. You help lead in the executing marketing campaigns with a focus on delivering on business goals for the new ventures and contributing to the success of the business. This is an individual contributor role that is hands-on. Professional skills and responsibilities for this position include but are not limited to :

• Create product marketing materials, collateral, presentations, sales enablement materials, sales kit, product and corporate positioning, branding and messaging
• Working with sales, design the customer marketing journey, go to market plan and create marketing materials to support the customer / partner pipeline.
• Generate marketing and communication materials to support the goals of the business including press materials, marketing campaign content articles, emails, ads, web content and other public facing materials required as a part of the marketing execution plan
• Create strong marketing strategy that supports the business' go to market approach, focusing on the accomplishing the business objective in the most efficient and cost-effective manner, with a creativity flare and a strong storytelling, long-term brand building objective.
• Work with multiple agencies as the extended marketing team to carry out marketing campaigns, including PR, advertising, creative, content and social media

Experience We'd Like You to Have :

Preferences :

What We Can Offer You :

Please note : in addition to the salary range listed on this job description, LG also offers an additional performance bonus.

Recruiting Range $120,000 - $177,000 USD

Benefits Offered Full-Time Employees :

Benefits Offered Temporary / Contractors :

LG aspires to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.

In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers