Talent.com
Product Marketing Manager, Viral Launch

Product Marketing Manager, Viral Launch

HeyGenLos Angeles, CA, US
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Product Marketing Manager, Viral Launch

At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences.

About the Role

HeyGen is seeking a product marketer to own the end-to-end process of turning new product releases into impactful, market-ready campaigns. This role combines product fluency with creative instincts for trends, storytelling, and distribution. You will work closely with product managers to define positioning, shape narratives, and package launches into campaigns that resonate with our target users. The right candidate will understand how to operate at the intersection of product marketing and cultural relevance. You will bring an informed view of what is resonating in AI, video, and the creator economy, and be able to weave those trends into launch stories that feel timely, authentic, and differentiated.

What You'll Do

  • Create the launch story - define naming, taglines, angles, and narratives that make people want to try it now.
  • Partner with product managers to understand new features, user impact, and competitive context.
  • Define positioning and messaging that captures both functional value and cultural resonance.
  • Equip the content & growth teams with clear briefs, messaging guides, and asset direction that scale across channels.
  • Package launches into structured campaigns with clear deliverables, messaging frameworks, and content direction for distribution teams.
  • Manage the end-to-end launch activation process in collaboration with design, growth, and content teams.
  • Keep a pulse on what's resonating in the AI, video, and creator ecosystems and weave those trends into launches.

What Makes You a Good Fit

  • 2+ years in product marketing, growth marketing, or related launch-heavy roles in high-growth technology companies.
  • Proven ability to run multiple product launches from concept to execution in a fast-paced environment.
  • Strong capability to translate technical features into clear, compelling stories for diverse audiences.
  • Awareness of current trends in AI, video, and creator ecosystems, with the ability to incorporate them into marketing strategies.
  • Comfortable balancing strategic planning with rapid execution.
  • Highly collaborative, with experience working across product, engineering, design, and marketing.
  • Strong writing and storytelling skills across formats and channels.
  • Why This Role Is Compelling

  • You will directly shape how HeyGen's innovations are introduced to the market.
  • You will combine product marketing fundamentals with creative, trend-aware campaign design.
  • You will have the opportunity to create launch narratives that influence both adoption and brand perception.
  • You will work in a high-velocity environment where creativity, execution, and cultural awareness all matter.
  • What HeyGen Offers

  • Competitive salary and benefits package.
  • Dynamic and inclusive work environment.
  • Opportunities for professional growth and advancement.
  • Collaborative culture that values innovation and creativity.
  • Access to the latest technologies and tools.
  • Salary Range

    $130,000-$150,000 annually Please note that the salary information is a general guideline only. HeyGen considers factors such as scope and responsibilities of the position, candidate's work experience, education / training, key skills, and internal equity, as well as location, market and business considerations when extending an offer. As part of our total rewards package, HeyGen offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.

    HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

    serp_jobs.job_alerts.create_a_job

    Product Marketing Manager • Los Angeles, CA, US

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Senior Product Manager, Growth & Product Marketing

    Senior Product Manager, Growth & Product Marketing

    FoxLos Angeles, CA, US
    serp_jobs.job_card.full_time
    The FOX direct-to-consumer (DTC) platform is a new, forward-looking initiative within Tubi Media Group that brings FOX's unparalleled content portfolio including news, sports, and entertainment dir...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Streaming Media Branding / DTC Marketing Manager

    Streaming Media Branding / DTC Marketing Manager

    US Tech SolutionsLos Angeles, CA, US
    serp_jobs.job_card.full_time
    To capitalize on the opportunity for the client to win in the living room, they need a visionary marketing leader to supercharge go-to-market campaigns. Lead overarching brand campaigns.Rebuilding c...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Product Marketing ManagerSanta Monica, California, United States

    Product Marketing ManagerSanta Monica, California, United States

    GumGumSanta Monica, CA, US
    serp_jobs.job_card.full_time
    GumGum is a contextual-first, global digital advertising platform that uses advanced AI technology to serve captivating creative ads that drive consumer attention, without the use of personal data....serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Product Lifecycle Marketing Manager

    Product Lifecycle Marketing Manager

    AltruistEncino, CA, US
    serp_jobs.job_card.full_time
    Product Lifecycle Marketing Manager.Altruist is the modern custodian built exclusively for independent financial advisors that combines a self-clearing brokerage firm with intuitive software for ac...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Product Marketing Manager - Healthcare (Remote)

    Product Marketing Manager - Healthcare (Remote)

    USA JobsCosta Mesa, CA, US
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    Experian is a global data and technology company, powering opportunities for people and businesses around the world.We help to redefine lending practices, uncover and prevent fraud, simplify health...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    Manager, Viral Marketing

    Manager, Viral Marketing

    Warner Music GroupLos Angeles, CA, US
    serp_jobs.job_card.full_time
    At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members.Here, we turn drea...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Digital Product Manager, Revenue Enablement

    Digital Product Manager, Revenue Enablement

    Boston ScientificValencia, CA, US
    serp_jobs.job_card.full_time
    Digital Product Manager, Revenue Enablement.Boston Scientific is transforming lives worldwide through innovative Digital Health and Medical Device solutions. We are seeking a Digital Product Manager...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Sr. Product Marketing Manager, Ring

    Sr. Product Marketing Manager, Ring

    AmazonInglewood, CA, US
    serp_jobs.job_card.full_time
    Ring is where highly motivated, inventive people gather to build the future and make neighborhoods safer.In this role, you will have the opportunity to build and shape the future of smart security ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Product Marketing Manager

    Product Marketing Manager

    RealDefensePasadena, CA, US
    serp_jobs.job_card.full_time
    RealDefense develops patented technology and award-winning software that repairs, optimizes, and protects computers, to maximize system speed and performance while keeping them safe.With a global p...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Associate Ads Product Marketing Manager

    Associate Ads Product Marketing Manager

    NetflixLos Angeles, CA, US
    serp_jobs.job_card.full_time
    Associate Ads Product Marketing Manager.Los Angeles, California, United States of America New York, New York, United States of America. Netflix is one of the world's leading entertainment services,...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Product Marketing ManagerLos Angeles

    Product Marketing ManagerLos Angeles

    Silvus TechnologiesLos Angeles, CA, US
    serp_jobs.job_card.permanent
    We do so by delivering the most advanced Mobile Ad-hoc Network (MANET) radios powered by our custom and ever evolving Mobile-Networked MIMO waveform. Together, our radios and waveform provide the vi...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Product Marketing Manager, Meta Horizon Experiences

    Product Marketing Manager, Meta Horizon Experiences

    Meta PlatformsLos Angeles, CA, US
    serp_jobs.job_card.full_time
    Product Marketing Manager, Meta Horizon Experiences.The Meta Reality Labs Product Marketing team is seeking a Product Marketing Manager who wants to build and market social immersive products and e...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Founding Product Manager

    Founding Product Manager

    Career RenewLos Angeles, CA, US
    serp_jobs.job_card.full_time
    Career Renew is recruiting for one of its clients a Founding Product Manager - this is a hybrid role in NY or remote in the US. We’re rebuilding the global financial pipes money flows through....serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Product Marketing Manager, Meta Horizon

    Product Marketing Manager, Meta Horizon

    Meta PlatformsLos Angeles, CA, US
    serp_jobs.job_card.full_time
    Product Marketing Manager, Meta Horizon.At Meta Reality Labs, we build experiences that help people feel connected anytime, anywhere. Meta Reality Labs is on a mission to build the next computing pl...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Consumer Product Marketing Manager

    Consumer Product Marketing Manager

    Meta PlatformsLos Angeles, CA, US
    serp_jobs.job_card.full_time
    Consumer Product Marketing Manager.We're looking for an experienced Consumer Product Marketing Manager to join our growing product marketing team, and support our global audience.As a Consumer Prod...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Sr. Product Marketing Manager

    Sr. Product Marketing Manager

    TinderLos Angeles, CA, US
    serp_jobs.job_card.full_time
    San Francisco, California / Palo Alto, California / Los Angeles, California.Our Mission : Launched in 2012, Tinder revolutionized how people meet, growing from 1 match to one billion matches in just...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Brand Marketing Manager (Remote)

    Brand Marketing Manager (Remote)

    Huckleberry LabsLos Angeles, CA, US
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    Brand Marketing Manager (Remote).At Huckleberry, our purpose is simple yet powerful : to build life-changing products and experiences that help all families unlock everyday magic.Today, more than 5 ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Sr. Product Marketing ManagerLos Angeles / Onsite

    Sr. Product Marketing ManagerLos Angeles / Onsite

    UpKeepLos Angeles, CA, US
    serp_jobs.job_card.full_time
    We're building the AI-powered future of maintenance.UpKeep is on a mission to reinvent how the physical world runsstarting with the frontline teams who maintain it. We're the creators of the world's...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30