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Senior Manager, Marketing Operations

Senior Manager, Marketing Operations

VirtualVocationsFayetteville, North Carolina, United States
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A company is looking for a Senior Manager, Global Marketing Transformation & Operations.

Key Responsibilities

Define and champion the strategic roadmap for marketing transformation, enhancing efficiency and effectiveness

Oversee the development of measurement frameworks to evaluate marketing campaign ROI and optimize marketing spend

Lead and mentor a high-performing team across Marketing Effectiveness, Marketing Analytics, and Marketing Operations

Required Qualifications

8-10+ years of experience in marketing operations, analytics, or effectiveness, with at least 3+ years in a leadership role

Demonstrated success in leading significant marketing transformation initiatives

Proficiency in marketing measurement and attribution modeling

Strong understanding of marketing technology ecosystems and their application

Bachelor's degree or equivalent practical experience in Marketing, Business, Statistics, or a related field

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Senior Marketing Manager • Fayetteville, North Carolina, United States

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