Head of Marketing

Overview

At Blacksmith, we provide cloud infra to help companies run their CI (GitHub Actions) substantially faster and cheaper. Our mission is to build a CI cloud. Our bet is that CI, as a class of workloads, is ready to be unbundled from the hyperscaler clouds (AWS / GCP / Azure). This is a bold statement, and we have an ambitious roadmap ahead.

Some things we're proud of

We orchestrate millions of VMs for CI jobs each month over our own fleet of bare metal hardware.

We power CI for 800+ companies like Supabase, Ashby, Slope, AtoB, Pylon, Superblocks, and Finch.

Founders : Aditya Maru and Aayush Shah were early systems engineers at Cockroach Labs. Aditya (JP) Jayaprakash worked on search infra and was later a founding member of the ads team at Faire.

We've raised $13.5M across our seed and Series A, both led by Google Ventures (GV).

We're growing extremely fast and hit $3.5m ARR 15 months after launching.

What youll own

Product Marketing

Translate complex technical features into clear customer value.

Build collateral (case studies, decks, one-pagers) that help prospects and customers understand why they should choose Blacksmith.

Drive customer education through docs, email campaigns, and onboarding guides.

Growth & Demand Generation

Define and track core growth metrics : weekly inbound leads, pipeline created, and conversion rates.

Build repeatable demand channels beyond launches (ads, content distribution, email campaigns, partnerships).

Experiment with paid acquisition and measure ROI rigorously.

Brand & Content

Carry forward a high bar for quality, creativity, and personality in our brand.

Own social presence (X, LinkedIn) and ensure consistency with our voice.

Drive thought leadership : blogs, podcasts, PR placements, and founder amplification.

Create compelling customer stories, launch videos, and product announcements.

Events & Partnerships

Run high-ROI events and conferences with a tighter filter on spend vs. return.

Build relationships with influencers, creators, and ecosystem partners where it makes sense.

Collaborate with design and creative partners on swag, landing pages, and experiences.

Team & Leadership

Build and lead a small but high-leverage marketing team across product marketing, events, growth, and content.

Set up clear goals, reporting, and accountability (weekly lead tracking, campaign ROI, etc.).

Partner with founders on GTM, sales, and fundraising announcements.

What we value

Taste and quality : You believe that details matter, from landing pages to launch videos.

Bias to action : You proactively identify problems and take them to the finish line.

Originality : Youre not here to copy what everyone else is doing. You bring creativity and bold ideas.

Team player : You can lead with conviction but also collaborate, listen, and adapt. Marketing is a team sport, not a solo performance.

Data-driven : You can back up intuition with metrics and know how to measure what matters.

Compensation and benefits

Medical, Vision, and Dental insurance.

Competitive base + equity.

Unlimited PTO.

Quarterly offsite.

Early-exercise stock options

12 weeks fully paid parental leave (US)