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Sr Advisor-Digital Marketing

Sr Advisor-Digital Marketing

FedExMemphis, TN, US
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Digital Marketing Strategy Manager

Position Overview : Responsible for strategic leadership, oversight and management of the strategies and execution related to digital marketing channels in support of the company's product and service portfolio.

Essential Job Duties / Responsibilities :

  • Design, implement, and execute marketing strategies within digital channels (primarily, but not limited to, search and email strategy).
  • Works in a leadership capacity partnering with marketing technology experts, data scientists, and vendors to plan, launch, and optimize campaigns within the channel to maximize ROI.
  • Participates in test planning measurement and other analytical functions.
  • Maintains expertise on products and technologies through training and research and uses that training to drive and / or implement best practices and foster continuous improvement.
  • Comply with all applicable laws / regulations, as well as company policies / procedures.
  • Perform other duties as required.

Qualifications :

  • Bachelor's degree in Marketing, Finance, Computer Science, Engineering or related field required.
  • Six (6) years of experience required in digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support.
  • Strong ability to understand business and customer needs, customer / user experience management, product analysis and technology capabilities.
  • Technical acumen.
  • Strong collaboration, communications and analysis skills.
  • Working Conditions : None

    Preferred Qualifications :

    Pay Transparency :

    Pay :

    Additional Details :

    FedEx Freight is an Equal Opportunity Employer, including disabled and veterans.

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