Marketing LeadPermitFlow • New York, NY, US

Marketing Lead

PermitFlow • New York, NY, US

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Marketing Leader

We're entering our next stage of growth transforming a proven product and brand into a scalable, predictable growth engine. We're looking for a Marketing Leader to build and lead that engine.

You'll architect our growth systems, test and refine new channels, strengthen our product positioning, and lead a small, high-leverage team tightly aligned with Sales and Product. We're looking for a highly analytical, hands-on, and creative marketer who can own pipeline generation end-to-end from strategy to execution and help make PermitFlow the category-defining brand in construction tech.

You'll own the strategy, execution, and growth engine that powers our next chapter of company expansion.

1. Build a Predictable Pipeline Engine

Own the marketing-sourced pipeline number, driving consistent Marketing SALs across core marketing channels.
Drive data-driven experimentation of new channels fast testing loops, creative iteration, and funnel optimization.

2. Lead ABM and Enterprise Demand

Design and execute account-based marketing (ABM) campaigns that warm key enterprise and mid-market accounts.

Partner with Sales on 1-to-1 tactics : examples could include tailored ads, custom mailers, event activations, and prospect-specific collateral.

3. Strengthen Product Marketing and Positioning

Own ICP clarity, competitive messaging, and value propositions across verticals.

Build enablement materials that convert one-pagers, decks, landing pages, and case studies.

Partner with Product and Sales to tighten feedback loops and refine positioning by segment.

4. Optimize the Funnel and MarTech Stack

Improve data visibility across every stage of the funnel.

Build a best-in-class MarTech stack that drives real results.

5. Build and Lead a Lean, High-Leverage Team

Manage and coach internal marketers and external agencies.

Define success metrics, accountability, and an experimentation culture.

Partner cross-functionally with Sales, Product, RevOps, and Leadership to align GTM strategy.

What Success Looks Like (First 90 Days)

30 Days : Audit all current programs, clarify funnel metrics, establish baseline dashboards, and identify quick wins. Begin experimenting with new channels.

60 Days : Deliver a refreshed positioning narrative. Standup and launch first ABM campaigns. Evaluate new channel experiments and adjust accordingly.

90 Days : Hit our monthly SQL targets, improve our inbound conversion rates, and maintain strong alignment with Sales on pipeline attribution. Position PermitFlow as the leading AI-powered platform in the built world.

Who You Are

Full-stack B2B marketer with 310 years of experience across demand generation, ABM, and product marketing, ideally in a startup or scale-up environment.

Builder-operator : You can architect systems and run campaigns yourself.

Excited by ambiguity and speed. You move fast, test ideas, and iterate.

Data-driven decision maker : Numbers speak louder than words to you. Setting up metrics to track success is as important to you as the experiment itself.

Deep familiarity with HubSpot, paid media, and marketing analytics.

Proven ability to partner with Sales and drive measurable pipeline impact.

You're excited by the idea of building the marketing foundation for a category-defining company and seeing your work directly shape how cities, homes, and businesses get built.

(Bonus) Experience marketing to construction, proptech, or vertical SaaS audiences.

Benefits

Equity packages

Competitive Salary

100% Paid health, dental & vision coverage

Company issued laptop.

Home office & equipment stipend

Lunch & Dinner provided via UberEats w / a fully stocked kitchen

Commuter benefits

Team building events

Unlimited PTO

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Marketing Lead • New York, NY, US