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Analyst - Market & Industry (NAMA)

Analyst - Market & Industry (NAMA)

General MotorsWarren, MI, US
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Analyst, North America Market Analysis

This role is categorized as hybrid. This means the successful candidate is expected to report to Global Technical Center Cadillac Tower, in Warren, MI three times per week, at minimum or other frequency dictated by the business. This is not eligible for relocation. Any relocation costs would be the responsibility of the selected candidate. GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE.

The Role : The NAMA team plays a pivotal role in monitoring and interpreting the U.S. automotive market. As an Analyst, you will provide actionable insights that directly shape GM's Sales, Service, and Marketing (SSM) strategies and inform broader leadership decisions across North America.

In this dynamic, fast-paced environment, you'll synthesize diverse data sources, identify emerging trends, and lead high-impact projects tied to core business objectives. Success in this role requires exceptional analytical skills, sound business acumen, and the ability to translate complex insights into clear, influential recommendations for cross-functional stakeholders.

Role Responsibilities

  • Market Trend Analysis

Monitor and interpret U.S. automotive market trends leveraging diverse data sources.

  • Track competitive performance and evolving consumer preferences to inform business strategy.
  • Opportunity Identification

    • Identify opportunities and risks across vehicle segments, demographics, and geographic regions.

  • Recommend proactive strategies to capitalize on emerging trends and mitigate challenges.
  • Strategic Insight Development

    • Translate complex data into clear, actionable insights that drive decision-making.

  • Develop dashboards, presentations, and reports that influence cross-functional strategies.
  • Cross-functional Collaboration

    • Partner with Sales, Service, and Marketing (SSM) teams and other functions to guide go-to-market strategies.

  • Communicate insights effectively to both technical and non-technical audiences, including senior leadership.
  • Special Projects & Initiatives

    • Lead or contribute to high-priority initiatives such as EV adoption analysis, regional pricing trends, and dealership network optimization.

  • Manage senior leadership requests to analyze industry trends, assess GM's share performance, and provide talking points, scripts, and communications for internal and external audiences.
  • Synthesize insights from multiple data sources into compelling narratives with clear business implications.
  • Collaborate with cross-functional partners to co-develop analysis and build strong stakeholder relationships.

    • Role Qualifications and Skills

  • Bachelor's degree in Business, Economics, or Statistics required.
  • 6+ years of experience in automotive market analysis, incentives, or related disciplines.
  • Advanced proficiency in Excel, PowerPoint, Power BI, Tableau, and other data visualization tools, with a proven ability to independently generate reports efficiently and effectively.
  • Strong automotive acumen with advanced knowledge of major industry data sources (e.g., PIN, POLK, IHS, CVI).
  • Exceptional analytical skills with a passion for accuracy, strong problem-solving abilities, and a collaborative mindset.
  • Demonstrated ability to identify solutions with limited precedent and exercise sound judgment on complex, non-standard problems requiring strategic insight.
  • Confident, polished communicator with excellent oral and written presentation skills; comfortable engaging with leadership at all levels.
  • Excellent collaboration and relationship-building skills across functions and organizational levels.
  • Highly motivated, self-starter with strong work ethic and demonstrated initiative.

    • Preferred Role Responsibilities

  • Master's degree in business, Economics, or Statistics Preferred

    • About GM

    Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

    Why Join Us

    We believe we all must make a choice every day individually and collectively to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

    Benefits Overview

    From day one, we're looking out for your well-beingat work and at homeso you can focus on realizing your ambitions.

    Non-Discrimination and Equal Employment Opportunities (U.S.)

    General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

    Accommodations

    General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580.

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    Market Analyst • Warren, MI, US