Firecrawl is hiring : SEO & GEO Specialist in San Francisco

SEO & GEO Specialist Salary Range : $90,000–$130,000 / year

Equity Range : 0.05%–0.15%

Location : San Francisco, CA (Hybrid)

Job Type : Full-Time

Experience : 3+ years

Visa : US Citizenship / Visa Only

About Firecrawl Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API call. In just a year, we’ve hit millions in ARR and 50k+ GitHub stars by building the fastest way for developers to get LLM-ready data.

Previously, we built Mendable, one of the first commercially available “chat with your data” applications. We sold to companies like MongoDB, Coinbase, Snapchat, and more. To do this, we spent a surprising amount of time building reliable infrastructure for getting clean data from the web. When we started to see our founding friends rebuilding the same thing, we thought we might be on to something.

Why Firecrawl Content ownership – Shape how technical audiences discover and understand our product

Real impact – Your content strategy directly drives developer adoption and growth

High velocity – See your content go from idea to published to ranking in days, not months

Small team, big ambition – Work directly with founders and engineers who understand content's value

About the Role We're looking for an SEO & GEO Specialist who lives at the intersection of content strategy and technical execution. You'll research what developers are searching for, plan content that answers their questions, and coordinate our content machine while being ready to write technical content yourself when needed.

This isn’t about managing from spreadsheets—it’s about understanding developer pain points, mapping content opportunities, and ensuring every piece we publish serves both search engines and our technical audience.

What You'll Do Research & Strategy

Conduct deep keyword research and competitive analysis to identify content gaps in the developer tools space

Map search intent and build comprehensive topic clusters around web scraping, data extraction, and AI workflows

Analyze SERP features, ranking factors, and algorithm updates to inform content strategy

Research technical topics and translate complex concepts for various developer audiences

Content Planning & Coordination

Own our Linear content calendar—from ideation to publication to optimization

Brief writers and editors on technical topics, ensuring accuracy and search optimization

Coordinate with engineering team to validate technical content and gather product insights

Manage content production pipeline, balancing SEO requirements with technical accuracy

Hands-On Content Creation

Write technical content when needed—tutorials, documentation, comparison guides

Optimize existing content based on performance data and search trends

Create programmatic content templates for scaling (API references, integration guides)

Ensure all content meets both SEO best practices and developer expectations

Technical SEO Implementation

Conduct technical audits and implement fixes (schema markup, site structure, Core Web Vitals)

Monitor and improve crawlability, indexation, and ranking performance

Work with engineering to implement SEO requirements in our docs and marketing sites

Build and maintain internal linking strategies and content architecture

Performance & Optimization

Track content performance across organic channels using GA4, Search Console, and Ahrefs

Run content experiments and A / B tests to improve CTR and engagement

Report on SEO metrics that matter—traffic, rankings, conversions, not just impressions

Identify and act on quick wins while building toward long-term organic growth

Who You Are Location : Remote—U.S. time zone

Must-Haves :

Proven SEO Track Record : You've ranked technical content in competitive spaces and have the case studies to prove it

Technical Fluency : You can read API docs, understand code examples, and speak developer

Content Strategy Experience : You've built and executed content strategies that drove measurable organic growth

Research Skills : You dig deep into topics, validate information, and synthesize complex technical concepts

Project Management : Comfortable juggling multiple content pieces, coordinating with stakeholders, and meeting deadlines

Writing Ability : Can produce clear, technical content that ranks and resonates with developers

Nice-to-Haves :

Experience with developer tools, APIs, or B2B SaaS products

Familiarity with Linear, GitHub, or other developer workflows

Background in technical writing or developer documentation

Experience with programmatic SEO and content automation

Knowledge of Python, JavaScript, or other programming languages

Bonus Points Built content strategies for developer-focused products that scaled to 100k+ monthly organic users

Created technical content that consistently ranks top-3 for high-intent developer queries

Managed content operations using Linear or similar project management tools

Experience working directly with engineers and technical teams

Built programmatic SEO pages using structured data and templates

Active in developer communities (Stack Overflow, GitHub, Dev.to, etc.)

What it means to join Firecrawl High Leverage — Your content strategy directly drives our growth trajectory

Autonomy — Own the entire SEO / content domain with freedom to experiment

Remote-First Culture — Work from anywhere in U.S. time zones

Growth Opportunity — Early equity in a fast-growing developer tools company

Creative Freedom — Test new content formats, channels, and strategies

Benefits & Perks Salary that makes sense — $90,000–$130,000 / year, based on impact, not tenure

Own a piece — 0.10%–0.30% equity in what you’re helping build

Full coverage, no red tape — Medical, dental, and vision plans that cover stuff

Parental leave — 12 weeks fully paid, for moms and dads

Take a break (seriously) — Unlimited PTO, minimum of 3 weeks off

Gear up — Get the tools you need to do your best work, no approvals circus

Wellness stipend — Use it for the gym, therapy, or whatever keeps you human

SF HQ perks — Snacks, drinks, lunches, and the occasional chaotic energy

Pet insurance — Because fur babies are family too

Team offsites — A change of scenery, minus the trust falls

Sabbatical — 3 paid months off after 4 years, do something fun and new

Interview Process Application Review – Send us your stuff, and a quick note on why you're excited

Interview (~30 min) with Alex, our AI Interviewer

Intro Chat (30 min) – Quick alignment call with our team

Technical Interview (45 min) – Deep dive into your SEO approach and past wins

Content Challenge (2–3 hrs) — Research and plan a few content clusters for a technical topics

Paid Work Trial (1 week) – Work on real content with our team

Decision – We move fast

If you love researching what developers search for, can coordinate content operations while writing technical pieces yourself, and want to build the organic growth engine for a rocket ship developer tool, this is your role.

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