Senior Marketing Operations Manager

Senior Marketing Operations Manager

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.

Later is founded on two success stories that began in 2014 : Mavrck, the industry-leading influencer marketing solution (now Later Influence), and Later, the best social media management platform (now Later Social) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision : to enable the world to make a living with their creativity.

We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

About This Position

We're looking for a Senior Marketing Operations Manager to serve as the connective tissue between our marketing technology, data, and strategy. Reporting to the VP of Revenue Operations, you'll own the systems, processes, and insights that power how Later's marketing engine runs from campaign execution to attribution modeling and revenue analysis.

This is a high-impact role for a technically fluent, strategically minded operator who can architect the right systems, build scalable processes, and enable smarter, faster marketing decisions. You'll be hands-on in Marketo and Salesforce, helping to ensure our Marketing system stack inclusive of Marketo, HubSpot, Salesforce, Segment, GA4 works as one unified ecosystem, and evolve the data infrastructure and operational discipline that drive growth across Marketing, Sales, and Services.

What You'll Be Doing

Strategy

• Act as the operational architect for Marketing designing systems, processes, and workflows that improve efficiency, visibility, and performance across the funnel.
• Partner with Marketing and RevOps leadership to align on data strategy, attribution modeling, and budget optimization.
• Translate business objectives into scalable marketing operations frameworks that support pipeline, revenue, and customer lifecycle goals.

Technical / Execution

Team / Collaboration

Research / Best Practices

What Success Looks Like

Within the first 612 months, success will look like :

What You Bring

How You Work

Our Approach to Compensation

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission / variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range :

$ 132,000 - 142,000 USD

#LI-Hybrid

Where We Work

We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.