Cox Business is hiring : Director of Brand Strategy & Creative in Atlanta

Overview Cox Ideabar, an integrated brand, creative, and media marketing center for creativity, is seeking a Director, Brand and Creative Strategy to shape powerful brand stories for the Cox family of brands and select partners. The ideal candidate will define long-term brand vision, architecture, and positioning—ensuring strategies align with business goals and inspire world-class creative and media execution. They will challenge assumptions, reframe problems, uncover white space and cultural tension, and establish sound strategic direction that leads to bold, emotionally resonant creative opportunities. A true generalist at heart, they blend left-brain discipline and right-brain imagination—part brand architect, part strategic storyteller—solving enterprise-level brand and communication challenges and distilling business, audience, and cultural insights into bold, clear strategic direction that clarifies a brand’s role in the market and guides its evolution over time. At the intersection of insight, innovation, and culturally attuned storytelling, you’ll lead strategic development for core client initiatives, from foundational brand strategy to campaign platforms and high-impact marketing executions across design, video, experiential, and integrated campaigns.

What You’ll Do

Responsibilities Define and guide the brand strategy discipline across a diverse portfolio of Cox businesses and partners—shaping positioning, brand architecture, portfolio strategy, and narrative frameworks.

Manage the strategic development of brand initiatives for new acquisitions from the ground up and drive the evolution of existing brands through periods of transformation, including post-merger integration and future growth initiatives.

Partner with account management and clients to develop a deep understanding of brand goals, competitive landscapes, and business challenges—building strategic trust that leads to sharper briefs, stronger alignment, and creative work that delivers measurable business impact.

Identify and articulate creative opportunities across diverse strategic functions, including : research and insights; brand positioning and narrative development; design and visual strategy; naming; audience-specific messaging frameworks; campaign big idea development; and more.

Lead the development of compelling briefs that serve as springboards for creativity and execution, ensuring alignment between client goals, creative ambition, and audience needs while laddering back to long-term brand strategy.

Lead audience segmentation and behavioral insight development to translate insights into actionable brand roadmaps, positioning statements, messaging frameworks, and value propositions.

Collaborate closely with cross-disciplinary teams (creative, design, accounts, media, project management, production) to guide strategic thinking from inception through delivery.

Serve as a strategic thought partner to clients, proactively identifying opportunities to elevate brand positioning, sharpen campaign narratives, and align creative efforts with broader business objectives; include leading brand discovery sessions, synthesizing market and audience insights, and translating challenges into actionable brand strategies.

Develop strategic presentations and content that clearly, compellingly, and persuasively sell ideas to internal and external stakeholders.

Drive business growth by surfacing untapped brand and campaign opportunities and contributing to organic growth and new business initiatives through strategic insight, relationship development, and thought leadership.

Design and lead strategic workshops and ideation sessions with cross-functional partners, developing session frameworks, stimulus materials, and facilitation plans that drive alignment and accelerate decision-making around brand and campaign strategy.

Qualifications Bachelor’s degree in a related discipline and 10 years of experience in strategic or creative leadership roles across brand, agency, or consultancy environments. Alternative combinations (e.g., master’s degree with 8 years, PhD with 5 years, or 14 years of experience) may also be considered.

Familiarity with B2C and B2B marketing.

Familiarity with enterprise-level branding and campaign work.

Preferred Qualifications Experience in automotive and environmental marketing.

3+ years of people management experience.

Compensation ranges from USD 144,900.00 to 241,500.00 per year. Base salary may vary based on location and candidate qualifications; position may be eligible for additional compensation such as an incentive program.

Benefits The company offers generous vacation, seven paid holidays per year, and up to 160 hours of paid wellness annually. Additional time off options include bereavement leave, voting leave, jury duty leave, volunteer time off, military leave, and parental leave. Applicants must be authorized to work in the United States for any employer without current or future sponsorship.

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