Senior ML Engineer, Ad Performance

Overview

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with world-leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we foster a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. We are seeking a Machine Learning Engineer to build scalable ML software and infrastructure that drives ad performance and user engagement at scale.

Base salary : $165,000–$215,000 per year, paid semi-monthly.

Must Have

• 5+ years of software development and ML engineering, including 3+ years focused on advertising systems
• Proven experience optimizing ad performance using both mature models and emerging ML technologies
• Expertise in one or more ML areas : Recommendation Systems, Advertising Algorithms, NLP, or CV
• Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch)
• Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS / GCP)
• Strong analytical problem-solving skills with a proven track record of delivering measurable results
• Excellent communication, teamwork, and project management skills

Your Role

Your mission : Elevate Launch Potato's advertising performance by building scalable, production-ready ML systems that optimize revenue while enhancing user experience. You'll collaborate across teams to design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at global scale.

Outcomes

Competencies

Total Compensation

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, and future increases are based on company and personal performance.

Equal Opportunity

We are committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity employer. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, protected veteran status, disability, or other legally protected characteristics.

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