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Marketing Representative

Marketing Representative

DCA Outdoor IncBlue Springs, MO, US
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Job Description

Job Description

Bloom in Your Career : Become Our Marketing Creative!

Are you a passionate marketer with a love for plants, sustainability, and all things green? We’re seeking a creative and driven Marketing Representative to join our vibrant retail garden center team. If you thrive on coordinating projects, capturing beautiful content, and supporting departments in reaching their goals—while sharing your enthusiasm for the green industry—this is the perfect opportunity for you.

If you enjoy collaborating with diverse teams, taking on new challenges, and crafting compelling campaigns that inspire others to discover the many benefits of visiting our garden center, we want to hear from you. Bring your marketing expertise, your passion for plants, and your energy to a role that’s as rewarding as it is creative. Join us in cultivating a greener, more beautiful community—apply today!

  • This is a full-time role working at Colonial Gardens in Blue Springs, Missouri.
  • Hourly Range : $20.00-$24.00

About Us : Colonial Gardens, located in Blue Springs, MO, was added to our brand family in 2016. Founded in 1969, renovations began in 2017 to create an agritourism destination. It is the garden center, reimagined! We offer a greenhouse, nursery, café and coffee shop, event space, and farmer’s market. It’s where plants, food and farms connect. Educational classes promoting local agriculture and sustainability as well as private events are also offered.

Colonial Gardens is part of the DCA Outdoor family of brands. We are vertically integrated and take pride in being an industry leader. We’re not only streamlining the production and distribution of landscape products, but we are also working to reduce the carbon footprint. Through our continued growth and innovation, we will have the highest impact on our world.

Key Responsibilities :

  • Content Creation & Support : Proactively take photos and videos of products, departments, events, seasonal promotions, and marketing collateral. Create engaging visual content for social media, websites, and printed materials. Keep an organized collection of visual assets and post content on schedule to promote activities and attract visitors.
  • Campaign Coordination : Assist with the setup and basic execution of marketing campaigns, including scheduling posts and tracking simple engagement metrics. Support team efforts to promote campaigns and special promotions, ensuring messaging aligns with goals.
  • Marketing Efforts Coordination : Help promote in-store events, workshops, seasonal displays, and department initiatives, and marketing collateral through social media, email, and other channels. Support logistics and content gathering from departments to ensure smooth promotion and cross-promotion. Act as the point person for coordinating with outside marketing vendors to ensure campaigns and content are aligned and executed effectively.
  • Data Analytics Support : Collect data on content and campaign performance. Share insights and keep records to support ongoing improvements and future planning.

    • Essential Job Duties :

  • Capture and produce high-quality photos and videos of products, events, seasonal promotions, and marketing collateral to ensure a steady stream of visual content for marketing channels
  • Coordinate with departments to gather content and promotional materials, and marketing collateral for events, workshops, or displays, utilizing tools like Canva and Eventbrite for visual content creation and event promotion
  • Create social media posts for platforms such as Facebook, Instagram, TikTok, and LinkedIn, submit them for manager review, and, upon approval, schedule and publish the content using systems like HubSpot, Shopify, BigCommerce, or other relevant tools to ensure timely and coordinated campaign execution
  • Help promote in-store events and initiatives through social media, email campaigns, Google Ads, and event platforms like Eventbrite to ensure consistent messaging and outreach
  • Act as the primary point of contact for communication with outside marketing vendors, ensuring campaign content and materials, including marketing collateral, are aligned with brand standards and deadlines
  • Maintain an organized digital library of visual assets, ensuring all images and videos are labeled and stored for easy access and future use
  • Track and compile basic data on content and campaign performance using Excel, Google Analytics, Meta (Facebook) Analytics, and social media analytics tools, and share insights with the team to support ongoing improvements
  • Collect data on engagement, reach, and conversions from various platforms and campaigns, analyze trends, and prepare regular reports to inform future marketing strategies
  • Support daily marketing activities by responding promptly to content and promotional requests and ensuring timely completion of tasks across all relevant systems and platforms

    • Other Duties and Responsibilities :

  • Promote and foster company core values
  • Other job duties as assigned

    • Competencies for Success :

  • Job & Technical Expertise : Demonstrate depth of knowledge and skill in a technical or functional area.
  • Results Orientation : Focus on the desired result of individual or teamwork, setting challenging goals, focusing effort on the goals, and meeting or exceeding them.
  • Communication & Interpersonal Skills : Develop, maintain, and strengthen partnerships with others inside or outside the organization who can provide information, assistance, and support.
  • Teamwork & Collaboration : Demonstrate the ability to work effectively with others to achieve a common goal : Build relationships, share responsibility, resolve conflict, and respect diversity.

    • Minimum Qualifications :

  • Required : 2+ years of experience in content creation across the following social media platforms, such as Facebook, TikTok, and Instagram
  • Required : 1+ years of experience in SEO / SEM, marketing database, email, social media platforms, and advertising campaigns
  • Preferred : Bachelor’s degree in Marketing, Graphic Design, or related field
  • Preferred : Working experience in HubSpot, Shoppify, Eventbrite, Canva, Meta analytics, and Google analytics
  • Preferred : Working experience and / or passion in landscaping, nursery, garden center, or a related industry

    • We honor our core values and expect our employees to as well. They are work hard, take pride in your work, be optimistic and respectful, show commitment, and continually grow.

    We invite individuals who think like we do and will position us for major organizational growth to apply today. Join us in revolutionizing the green industry!

    All applicants will be required to take the Culture Index survey. If you’d like to be considered faster, please copy and paste the following into your browser to complete the survey now : https : / / go.apply.ci / s / A550CC0000

    Please select the one named, Colonial Gardens - Marketing Representative.

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