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Director of Marketing
Director of MarketingPerspire Sauna Studio • Costa Mesa, CA, US
Director of Marketing

Director of Marketing

Perspire Sauna Studio • Costa Mesa, CA, US
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Job Description

Job Description

About Perspire Sauna Studio

At Perspire Sauna Studio, we are committed to creating a rejuvenating and transformative experience for our guests through the use of cutting-edge infrared sauna technology. Our mission is to combine the centuries-old benefits of sweating with modern advancements to promote overall wellness. We provide a relaxing, spa-like atmosphere where guests can detoxify, relax, and revitalize their bodies and minds.

As part of our team, you will be contributing to a wellness-focused community that prioritizes health, self-care, and a personalized guest experience. We believe in the healing power of infrared saunas and strive to make wellness accessible to everyone in a warm and welcoming environment.

Mission

We are a science-based, technology-driven, and wellness-seeking sauna studio. Using the latest science and technology, we give our guests an experience that refreshes the body and mind so they leave feeling better than when they arrived.

Statement on Diversity

Perspire Sauna Studio is committed to building a diverse, inclusive and equitable workplace where everyone is treated with respect and dignity. We are an equal opportunity employer that does not discriminate on the basis of age, race, ethnicity, class, religion, physical ability, gender or sexual orientation.

Job Summary

The Director of Marketing is responsible for leading national brand storytelling, social media strategy, partnership development, and franchisee marketing support. This role balances high-level strategy leadership with hands-on execution across brand campaigns, presale studio support, and marketing operations. The Director of Marketing will collaborate closely with the CMO, Franchise Marketing Manager, Creative team, Operations, and franchisees to ensure compelling brand visibility, scalable campaigns and measurable growth for both national brand and local studios.

This is a hybrid role with the expectation of 3 days working in office and 2 days working remote.

Essential Duties

1. Brand Visibility & Storytelling

  • Own storytelling and messaging across all brand channels, ensuring alignment with brand voice and new brand elevation standards.
  • Manage and guide the copywriter to elevate messaging sophistication
  • Lead execution of the national social media strategy in partnership with the creative team and CMO.

2. Social Media & National Influencer Strategy

  • Manage national social media calendar development and posting.
  • Oversee consumer social media content creation across Meta, TikTok, Youtube, Linked In ensuring platform-specific copy and creative.
  • Manage National Influencer program
  • Ensure blog content is amplified across social media platforms and integrated into campaigns
  • Support the CMO with PR strategy execution by identifying and recommending human interest member success stories
  • Oversee the website content updates for the press page, blog, and promotions

    • 3. Campaign Management

  • Collaborate with Franchise Marketing Manager to integrate local and national marketing campaigns into Monthly Execution Guides
  • Lead creation of monthly campaign creative and copy (email, print, social, blog, push notifications)

    • 4. Strategic Partnerships

  • Facilitate national partnership activations and oversee related social media execution
  • Manage regional partnership facilitation with franchisees

    • 5. Local Studio Marketing Support

  • Create and manage the Local Ambassador program
  • Own creation of digital ad copy and assets for local digital campaigns
  • Oversee Presale studio marketing support, kick off, and presale marketing strategy

    • 6. Culture and Employee Engagement :

  • Encourage a positive organizational culture that fosters engagement, collaboration, and innovation.
  • Promotes a healthy work culture free from harassment and microaggressions.

    • 7. Communication and Collaboration :

  • Uses language that is respectful and considerate of different backgrounds and identities.

    • Required Skills and Abilities :

  • Strategic Storytelling : Skilled in elevating brand visibility and creating cohesive narratives
  • Digital & Social Expertise : Deep knowledge of social platforms, trends, and influencer programs
  • Collaborative Leadership : strong ability to partner with internal teams, franchisees, and vendors
  • Operational Excellence : Ensures flawless execution of campaigns and systems at scale
  • Adaptability : Thrives in a fast-paced, growth-oriented environment.

    • Education and Experience :

  • Bachelors degree in Marketing, Communications, or related field
  • 5-10 years of marketing experience, with leadership roles in multi-location, franchise environments
  • Proven track record of executing large-scale campaigns, social media strategy, and partnership activations
  • Strong background in digital marketing, PR, and influencer programs
  • Excellent organizational and project management skills with the ability to manage multiple stakeholders
  • Experience managing agencies, creative teams, and cross-functional teams.
  • Analytical skills to measure, report, and optimize marketing performance
  • Strong written and verbal communication skills; ability to present effectively across levels.

    • Physical Requirements :

  • Prolonged periods of sitting at a desk and working on a computer.
  • Must be able to lift objects up to 10 pounds at times.
  • Job duties may require work and availability outside normal working hours.
  • May require flexibility to adjust work schedule from time to time to work early or later than regular schedule.

    • Flexible work from home options available.

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    Director Of Marketing • Costa Mesa, CA, US

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