Social Media Expert

Job Description

Job Description

Core competencies

Content strategy & editorial planning (audience research, brand voice, content calendar).

Channel expertise (Meta / Instagram, LinkedIn, X / Twitter, TikTok, YouTube, Pinterest) and when to use each.

Community management (moderation, response playbooks, crisis comms / escalations).

Paid social (campaign setup, targeting, A / B tests, budgeting, pixel / conversion tracking).

Analytics & reporting (KPIs, dashboards, attribution basics; turn insights into actions).

Copywriting & storytelling; basic visual / design judgment; short-form video savvy.

SEO basics for social (keywords, thumbnails, metadata) and social listening.

Tools (hands-on)

Schedulers / management : Sprout, Hootsuite, Later, Buffer, Creator Studio / Business Suite.

Analytics : native platform analytics, Google Analytics / GA4, Looker Studio.

Creative : Canva or Adobe Express; basic Photoshop / Illustrator ; CapCut / Premiere / Rush for short video.

Ad platforms : Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, X Ads, YouTube Ads.

Certifications (nice to have)

Meta Blueprint , LinkedIn Marketing Labs , TikTok Academy , Google Analytics (GA4) , Hootsuite or HubSpot Social Media .

Evidence & experience

Portfolio of posts / reels / threads + case studies with metrics (e.g., +120% reach QoQ, CPL ↓35%).

Experience running paid + organic in tandem, managing calendars, and shipping to deadlines.

Professional skills

Project management (briefs, timelines, cross-functional coordination with design, PR, sales).

Legal / compliance awareness (FTC #ad disclosures, music / licensing, brand safety).

Accessibility by default (alt text, captions, contrast, plain language).

Nice-to-haves for regulated / Gov / Enterprise

Governance (approval workflows), records retention, and crisis / cyber response coordination.

Section 508–style accessibility standards and public-sector comms etiquette.

If you want, tell me the industry and seniority you’re hiring for, and I’ll turn this into a tailored job description and quick screening questions.