Job Summary :
The Web Product Specialist II combines technical skills with product knowledge to publish and maintain content on the company website. This position works closely with marketing teams to ensure a positive user experience and drive product success.
Essential Functions :
- Utilize a Content Management System (CMS) to coordinate and implement website page creation and editing, manage menus, setup forms and plugins, and use page builder tools
- Understand and improve the user experience (UX) and user interface (UI)
- Organize information for easy navigation
- Ensure consistent branding and messaging is applied and maintained
- Provide graphic design support for digital properties
- Gather data and analyze user trends to identify and develop effective marketing strategies, web analytics and metrics
- Identify, evaluate, and recommend updates to achieve effective UX
- Collaborate with internal resources to define project requirements and determine resources needed to produce technically current and graphically appealing projects
- Develop and maintain relationships with key internal stakeholders by utilizing consultative methods
- Ensure on-time production of web postings that involve a need for schedule flexibility
- Perform any other job duties as requested
Education and Experience :
Bachelor's degree in business, marketing, public relations, journalism, communications, or related field or equivalent years of relevant work experience is requiredMinimum of three (3) years of experience in business, marketing, or communications is requiredDigital product marketing experience is preferredCompetencies, Knowledge and Skills :
Advanced proficiency in web development technologies (HTML, CSS, etc.) and CMS platformsAdvanced analytical, communication and problem-solving skillsAbility to identify and resolve issues related to product development, marketing, and customer satisfactionAdvanced written and verbal communication skills to effectively articulate product ideas and collaborate with teamsAbility to work independently and within a team environmentAbility to manage the pressure of tight deadlines and changing demandsAdvanced Interpersonal skills and professionalismAbility to develop, prioritize and accomplish goalsProficient in digital product development and project managementKnowledge of website optimization techniquesAbility to adapt to new technologiesGraphic design skills (Photoshop InDesign, etc.)Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Teams, etc.)Licensure and Certification :
NoneWorking Conditions :
General office environment; may be required to sit or stand for extended periods of timeCompensation Range :
$53,400.00 - $85,600.00 CareSource takes into consideration a combination of a candidate's education, training, and experience as well as the position's scope and complexity, the discretion and latitude required for the role, and other external and internal data when establishing a salary level. In addition to base compensation, you may qualify for a bonus tied to company and individual performance. We are highly invested in every employee's total well-being and offer a substantial and comprehensive total rewards package.
Compensation Type : Salary
Competencies :
Create an Inclusive EnvironmentCultivate PartnershipsDevelop Self and OthersDrive ExecutionInfluence OthersPursue Personal ExcellenceUnderstand the BusinessThis job description is not all inclusive. CareSource reserves the right to amend this job description at any time. CareSource is an Equal Opportunity Employer. We are dedicated to fostering an inclusive environment that welcomes and supports individuals of all backgrounds.
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