AI-Driven Digital Marketing Specialist

About Occuspace

At Occuspace, we believe the physical world should be as data?driven as the digital world. Space utilization data drives better and more sustainable design, management and experience of physical spaces. Our mission is to make it simple and easy to collect and act on this data. We believe that how humans interact with buildings will be the single most important datapoint in designing the buildings of the future. We have a lot of work to do to make space utilization data a standard metric for all commercial buildings, but with a world class team working in a low ego environment, we believe we can truly change how we design, manage, and experience the built environment.

About the Role

We are seeking a dynamic and creative AI?driven Digital Marketing Specialist to join our team. This role is perfect for a tech?savvy individual who is passionate about leveraging AI, social media, and compelling content to drive brand awareness and generate leads.

You will be instrumental in developing and executing digital marketing strategies using AI applications and methodologies that effectively communicate the value of our occupancy measuring systems to our target audiences.

IMPORTANT - Please read :

To apply for this role, please provide a cover letter that explains how you'll utilize AI to : create contacts lists; build refine contextual, personal content around clients and segments; deploy and track campaigns using AI integration with our CRM (HubSpot); and, in practical ways, exponentially increase efficiency of marketing efforts using AI software and techniques.

Responsibilities

Social Media Management :

Develop and execute engaging social media strategies across various platforms (LinkedIn, Twitter, etc.) tailored to higher education, corporate real estate, and government sectors

Create and curate compelling content (text, images, videos) that highlights the benefits of our occupancy measuring systems

Monitor social media trends and leverage AI?powered tools to optimize content performance and engagement

Manage social media communities and respond to inquiries and comments promptly

Test multiple approaches to content (A / B testing) to reach audiences with most compelling content, backed by data

Report performance, engagements and conversions at regular intervals

Content Creation & Copywriting :

Write (and enlist industry experts to write) clear, concise, and persuasive copy for website content, blog posts, email campaigns, and social media posts

Develop engaging value-content, including eBooks, white papers, case studies and testimonials that showcase the impact of our solutions

Utilize AI writing tools to enhance content creation efficiency and quality

Create content that addresses the specific pain points of our target market

AI?Driven Marketing :

Leverage AI?powered tools for list-building, content creation, social media scheduling, data analysis, and campaign optimization

Explore and implement new AI?driven marketing strategies to improve lead generation and brand awareness

Analyze marketing data and generate reports to identify trends and optimize campaign performance

Utilize AI for market research to better understand customer needs

Digital Campaign Management :

Assist in the planning and execution of digital marketing campaigns, including email marketing, paid social media, and content marketing initiatives

Monitor and analyze campaign performance using analytics tools (Google Analytics, social media analytics)

Identify opportunities to improve campaign effectiveness and ROI

Market Research & Trend Analysis :

Conduct market research to identify industry trends and competitor activities

Stay up?to?date on the latest digital marketing technologies and AI advancements

Provide insights and recommendations to improve marketing strategies

Targeted Marketing :

Develop campaigns that directly target higher education, corporate real estate, and government institutions, understanding the unique needs of each

Create content that shows how our systems can solve the issues that each of these sectors face.

Bonus Points

Experience with marketing automation platforms (e.g., HubSpot, Clay, etc)

Video editing and graphic design skills

Experience with SEO / SEM

Requirements

Bachelor's degree in Marketing, Communications, or a related field

2-5 years of experience in digital marketing, preferably in a B2B technology environment

Strong understanding of social media marketing principles and best practices

Excellent copywriting and content creation skills

Experience with AI?powered marketing tools and platforms

Proficiency in using analytics tools (Google Analytics, and similar analytics, social media analytics)

Ability to work independently and as part of a team

Strong analytical and problem?solving skills

A passion for technology and innovation

Excellent communication and interpersonal skills

Knowledge of higher education, corporate real estate, or government sectors is a plus

Benefits

What We Offer

A dynamic and innovative work environment

Opportunities for professional growth and development

Competitive salary and benefits package

The chance to work with cutting?edge technology and make a real impact

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