Marketing and Communications StrategistKW2 • Madison, WI, US

Marketing and Communications Strategist

KW2 • Madison, WI, US

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Job Description

Salary : Overview

The Strategist is a key member of KW2's Research & Insights team, helping clients find clarity and focus on complex challenges. This role blends curiosity, analytical thinking, and creativity to turn data, research, and stakeholder perspectives into actionable brand, communication, and marketing strategies.

Youll act as a consultant and thought partnertranslating insights into positioning, messaging, and campaign strategies that drive change across KW2s focus areas : higher education, public health, and workforce development.

Roles & Responsibilities

Lead strategy development for assigned clients, from discovery through campaign implementation
Partner with account, creative, media, and research team members to ensure strategies are grounded in insight and drive measurable outcomes
Develop brand positioning, audience segmentation, messaging frameworks, and campaign strategies
Write and present POVs, creative briefs, and strategic recommendations that inspire clients and creative teams
Work in a consultative manner with clients and stakeholders to identify marketing challenges, frame opportunities, and co-create strategic solutions
Facilitate workshops and discovery sessions with clients and stakeholders
Collaborate with researchers to interpret data and translate findings into actionable direction
Support new business efforts by contributing to proposals, strategic thinking, and client presentations
Stay current on cultural, behavioral, and category trends that inform strategy
Build and maintain strong client relationships as a trusted strategic partner

Qualifications

710 years of experience in brand, marketing, or communications strategy (agency or equivalent in-house experience preferred)

Proven ability to connect audience insight, market context, and brand opportunity into clear strategy

Strong storytelling and presentation skills with comfort leading client discussions

Demonstrated ability to develop and present creative briefs, POVs, and strategic frameworks

Experience facilitating workshops and stakeholder interviews

Knowledge of or experience in higher education or public health a plus

Collaborative, curious, and adept at navigating ambiguity to find clarity

In the past, you may have had titles such as : Account Planner, Policy Advisor, or Communications Strategist, among others.

About KW2

KW2 is a full-service marketing agency with a mission to empower and improve lives. We create results for clients across three key industries higher education, public health, and workforce development. Our core values include building authentic relationships, embracing difference, making an impact, and striving for greatness in all we do.

Few agencies can match the depth or breadth of KW2s behavior change marketing expertise. Our proven approach has shaped hundreds of campaigns and improved millions of lives.

Diversity Statement

At KW2, we believe our people grow together in diverse, equitable, and inclusive environments where their unique insights, experiences, and backgrounds are valued and build authentic relationships. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, military veteran status, and all other characteristics, attributes, or choices protected by law.

Location Restrictions

This remote position is available to U.S. residents only. Wisconsin and Minnesota residents preferred, but other locations will be considered.

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Marketing Strategist • Madison, WI, US