Senior Product Manager - Consumer

About the Company

At Flow, we’re reimagining what it means to live, work, and connect. More than just a real estate company, Flow is a brand, a technology platform, and an operations ecosystem spanning condominiums, hotels, multifamily residences, and office spaces. We’re building a new kind of living experience : one that’s flexible, connected, and designed to create genuine community and real value for the people who call Flow home.

Our mission is oneness : prioritizing our residents and their experiences, and fostering connection with ourselves, their neighbors, and the natural world. By putting people at the center of everything we do, we’re creating vibrant, human-centered communities where life, work, creativity, and play all come together in one place.

About the Role

We’re seeking a strategic, execution-driven Senior Product Manager to lead core initiatives across Flow’s leasing and resident experiences—from lead capture and applicant decisioning to resident retention and engagement. You’ll work on both consumer-facing products and internal tools that empower leasing agents, revenue teams, and property operations. Your goal : increase customer lifetime value (LTV) and operational efficiency while delivering a best-in-class experience.

You’ll be responsible for replacing legacy third-party platforms with custom-built software, including leading change management and adoption efforts. This role requires close collaboration with design, engineering, data science, and business teams to drive both 0→1 development and scale existing systems.

Responsibilities

• Define and lead the product vision, strategy, and roadmap across the leasing and resident lifecycle
• Drive product outcomes such as increasing LTV, improving NPS, and boosting resident retention
• Build intuitive, impactful experiences in partnership with designers, engineers, and business stakeholders
• Lead the sunset of third-party tools and drive adoption of internally built replacements
• Conduct product discovery using both qualitative research and data insights
• Communicate product vision, progress, and trade-offs clearly across all levels of the organization
• Unblock cross-functional teams and ensure they can operate with speed and clarity
• Define, monitor, and act on KPIs to measure success and inform iteration

Ideal Background

Technical Skills

What Sets You Apart

Salary : $180,000 - $240,000 a year

Benefits

Flow is proud to be an equal opportunity workplace and hires regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity and / or expression, pregnancy, Veteran status any other characteristic protected by federal, state or local law. In addition, we provide reasonable accommodation for qualified individuals with disabilities.

#J-18808-Ljbffr