Marketing Manager Job at YourCode Recruitment in New York

Marketing Manager

Remote, USA (East Coast Preferred)

$80,000 - $100,000 (commensurate with experience)

About the Company

Our client is a fast-growing leader in learning technology, serving higher education institutions across the globe. Their innovative platform empowers educators and learners to create dynamic, personalized educational experiences. With a strong focus on collaboration and client success, the company is committed to enhancing the way institutions engage with and support their communities.

About the Role

As a Marketing Manager , you'll play a pivotal role in shaping the company's brand presence and driving engagement with higher education clients. This role combines strategic planning, content creation, and campaign execution to elevate the company's visibility in the competitive ed-tech market. Working remotely, you'll collaborate with cross-functional teams currently in the UK to create impactful marketing strategies tailored to higher education institutions, with a key focus around event management and development.

Key Responsibilities

• Strategy Development : Design and execute comprehensive marketing strategies that align with the company's goals.
• Campaign Management : Plan and manage multi-channel campaigns, including email, digital, content, and social media marketing.
• Content Creation : Develop high-quality content such as whitepapers, blogs, and case studies to engage the target audience.
• Market Analysis : Conduct market research to understand trends, competitors, and client needs, refining strategies as needed.
• Event Coordination : Lead the planning and execution of events, including webinars, industry conferences, and virtual showcases.
• Performance Analytics : Monitor and report on campaign performance, leveraging data to improve outcomes.
• Collaboration : Work closely with sales, product, and customer success teams to ensure alignment on messaging and client engagement initiatives.

About You

Required Skills and Experience :

Preferred Qualifications :

What We Offer

Ready to Join the Team?

If you're an ambitious marketer eager to make a difference in the education sector, we'd love to hear from you.

This company is an equal opportunity employer, committed to creating an inclusive and supportive workplace.

In Summary : Marketing Manager Remote, USA (East Coast Preferred) $80,000 - $100,000 (commensurate with experience) Role combines strategic planning, content creation, and campaign execution to elevate the company's visibility in the competitive ed-tech market . Working remotely, you'll collaborate with cross-functional teams currently in the UK to create impactful marketing strategies .

En Español : Marketing Manager Remote, USA (East Coast Preferred) $80,000 - $100,000 (compatible con la experiencia) Sobre la empresa Nuestro cliente es un líder en rápido crecimiento en tecnología de aprendizaje que atiende a instituciones de educación superior en todo el mundo. Su plataforma innovadora empodera a educadores y aprendices para crear experiencias educativas dinámicas y personalizadas. Con un fuerte enfoque en la colaboración y el éxito del cliente, la compañía se compromete a mejorar la forma en que las instituciones interactúan y apoyan sus comunidades. Análisis de mercado : Realizar investigaciones del mercado para comprender las tendencias, competidores y necesidades de los clientes, refinar estrategias según sea necesario. Coordinación de eventos : Dirigir la planificación y ejecución de eventos, incluidos webinares, conferencias industriales y vitrinas virtuales. análisis de rendimiento : Monitorear e informar sobre el desempeño de la campaña, aprovechando datos para mejorar los resultados. Colaboración : Trabajar estrechamente con equipos de ventas, productos y éxito del cliente para garantizar la alineación en las iniciativas de mensajería y participación del cliente. Esta empresa es un empleador de igualdad de oportunidades, comprometido a crear un lugar de trabajo inclusivo y solidario.