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CMO Advisor (Crypto-Native)

CMO Advisor (Crypto-Native)

Token MetricsAustin, TX, US
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CMO Advisor (Crypto-Native)

We're hiring a CMO Advisor to clarify our narrative, instrument a TVL?deposit funnel with a weekly dashboard, run partner co-marketing (Pendle / DEX / CEX), and coach a young team. This is an advisor role : You design the engine and enable the team to run it.

Type : Advisor (contract) Time : 815 hrs / week (90 days), then 24 hrs / month Comp : Equity + $TMAI only (no cash) Reporting to : CEO Location : Austin preferred; open to remote

What You'll Do (Responsibilities)

  • Own product marketing (ICP, message, updated site / docs) that drives connects and deposits.
  • Stand up a TVL funnel & dashboard (impressions ? site ? wallet connect ? deposit; TVL by source; CAC / LTV / payback; retention).
  • Run partner distribution : co-marketing with venues / MMs (launch kits, AMAs, creator briefs), PR / podcasts, newsletters / community; test 23 paid channels.
  • Define and execute three experiments with clear keep / kill rules (e.g., CAC payback ?6 months on qualified deposits).
  • Coach the team; leave playbooks, briefs, and dashboards they can run.

What You Won't Do (Scope guardrails)

  • Not a figurehead CMO; this is hands-on growth, not brand theater.
  • No ownership of liquidity incentives or emissions (owned by $TMAI : Petros / Ayush).
  • No unilateral promo commitments; align with finance and listings cadence.

    • Qualifications

  • Must-have 4+ years in crypto growth / marketing (exchange, L2, wallet, DeFi, data / indices).
  • Demonstrated deposits / TVL growth with CAC / payback discipline and partner distribution wins.
  • Ability to build and ship dashboards; strong creative briefs and clear writing.
  • Nice-to-have Creator / referral mechanics; lifecycle / CRM; B2B2C or RIA / institutional motions.

    • Success Metrics (first 90 days)

  • TVL : agreed lift (e.g., +$12M net new) with ?30% partner / organic contribution.
  • Efficiency : channel tests with CAC payback ?6 months on qualified deposits.
  • Operating system : weekly dashboard, distribution calendar, partner kits, and team playbooks in use.

    • How to Apply

  • Share : 1) a redacted funnel / dashboard (or list the 8 weekly metrics you track) 2) a campaign that moved deposits / TVL with CAC / payback, 3) a brief partner co-marketing plan outline you authored.

    • Token Metrics delivers AI-driven crypto indices and analytics. We're concentrating liquidity across key venues and preparing for public-market paths. Marketing is lean and hungry; we need a hands-on growth coach to turn narrative into deposits and TVL.

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    Cmo • Austin, TX, US