Manager, National Brand Marketing

Manager, National Brand Marketing

Are you looking for a place where you can bring your experience building national brand marketing campaigns that will raise brand awareness and customer growth?

Welcome to Neighborlythe hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.

As a Manager, National Brand Marketing on the Marketing team, a typical day for you will include :

• Develop and implement national brand marketing programs and tactics.
• Translate brand elements into national brand marketing plans and go-to-market strategies.
• Activate nationally branded amazing experiences along the consumer journey for each of our brands.
• Drive plan and flawless integration of all national brand marketing and local performance marketing activities for our brands and FBO's.
• Lead creative development across all channels to motivate the target audience.
• Measure and report on performance of national brand marketing campaigns, assessing ROI / ROAS and KPIs.
• Recommend and initiate brand research projects resulting in grounding key insights.
• Oversee new and ongoing marketing and advertising activities.
• Align key stakeholders around the brand's direction, decisions and tactics.
• Plan and manage the national MAP fund budgets and forecasting.
• Leverage resources including marketing verticals (digital, PR, CRM, Creative), cross functional partners (IT, legal, accounting) and external resources (agencies, vendors, AI generated options) to grow assigned brands.
• Function as the national brand marketing "front door" resource for the organization for assigned brands.

Bring your skills and be inspired to achieve success.

Bring your goals and be enabled to reach them.

Neighborly is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.