Director of Marketing Programs and Partnerships

FINSYNC is the one platform that serves as a financial network to help entrepreneurs connect everything and everyone needed to build a thriving business. Grow your business in new and empowering ways when you combine innovative software, local services, and community support.

FINSYNC simplifies how you fund and run your business. With Fynn, your AI assistant, business owners can secure funding faster, save up to 40% of admin work, and plan with confidence. Backed by a nationwide financial network of banks, SBA lenders, investors, and community partners, FINSYNC brings funding and operations together in one connected platform. From business planning to payroll, from SBA loans to investment capital, we help you grow with less stress and more support.

Position Overview :

The Director of Marketing Programs and Partnerships is a strategic leader responsible for driving revenue and market expansion through two primary channels : high-impact, integrated marketing programs and the development of key external partnerships. You will be both a strategic architect and an operational leader, accountable for a significant portion of the company’s growth pipeline.

Key Responsibilities :

Design and execute the overall marketing programs roadmap (e.g., integrated campaigns, product launches, customer loyalty) to meet company revenue goals.

Oversee the program marketing strategy, ensuring all assets (e.g., white papers, case studies, video) align with program goals and partner narratives.

Track KPIs and use data analysis to continuously optimize campaigns for maximum ROI and pipeline generation.

Define, negotiate, and execute the strategic partnership roadmap, identifying, recruiting, and managing key channel and technology alliances.

Develop and launch Go-to-Market (GTM) plans with partners, including co-marketing campaigns and partner enablement to drive mutual revenue growth.

Build and maintain executive-level relationships with partners to ensure long-term alignment and value.

Act as the brand steward for all program and partner-facing materials, providing a keen eye for design and messaging to ensure high-quality, on-brand execution.

Report on partnership ROI and program performance to senior leadership, providing strategic recommendations for growth.

Qualifications :

7+ years of progressive marketing experience, with at least 4 years in a leadership role focused on Marketing Programs, Channel Marketing, or Strategic Partnerships (B2B preferred).

Proven track record of building and scaling high-growth marketing programs and managing complex strategic alliances.

A strong appreciation for and understanding of marketing design, visual brand identity, and user experience.

Exceptional executive-level communication and negotiation skills.

Bachelor's degree, or equivalent work experience required

Why FINSYNC :

FINSYNC offers an exciting and innovative work environment where you can make a significant impact on the success of individuals and communities. We provide a competitive salary, a path to earning equity-based compensation, benefits package, and opportunities for career growth in a collaborative and dynamic team environment. Join us and be part of a company that is shaping the future of financial technology.

FINSYNC INSIGHTS :

FINSYNC is transforming local communities into thriving entrepreneur ecosystems and a better, brighter place for everyone.

We cultivate a culture of :

• Teamwork (like a pro sports team) without ego
• Constructive communication so we can build transparency and trust
• Metrics that matter personally, professionally, and financially
• High performance merits high compensation
• Self-motivation and self-discipline merits flat organization
• Time management and work-life-harmony