Head of Growth and Content Job at Confidential in Portland

Head of Growth & Lifecycle

Privately Held, Private Equity-backed

Information Technology & Services

Technology

Software

media server software

streaming media delivery

live mobile broadcasting

video streaming

online video

video player

software

streaming media

live video

streaming video delivery

low latency video

video platform

video on demand

video cms

video analytics

video apis

and media server software

B2B

The Company is seeking a Head of Growth and Lifecycle to take on a pivotal role in the organization. The successful candidate will be responsible for owning and expanding the cross-channel pipeline, with a focus on integrating digital, lifecycle, field, and partner programs into a cohesive and trusted system. Key responsibilities include building the growth system, reinventing lifecycle marketing, turning trials into accounts, leading ABM programs, setting field and event priorities, directing agencies, and partnering with the content team to align assets with marketing priorities.

Applicants for the Head of Growth and Lifecycle position at the company should have a proven track record in building attribution and lifecycle systems, with experience in HubSpot / SFDC. The role requires a strategic operator who can set direction and execute through various teams, and who is adept at directing SEO and digital agencies to ensure a strong ROI. The ideal candidate will be a curious, creative, and driven individual with a passion for finding pipeline in innovative ways. Success in this role will be measured by the ability to provide a clear, weekly view of channel performance, a significant portion of the new pipeline coming from lifecycle, ABM, and field, and a strong trial-to-account mapping with SQL lift.

Travel Percent

Confidential