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Marketing Data & AI Strategist - Herbal Goodness

Marketing Data & AI Strategist - Herbal Goodness

Herbal GoodnessMcKinney, TX, US
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Job Description

Job Description

Salary : TBD

Job Title : Marketing Data & AI Strategist

Department : Marketing

Reports To : CMO / Marketing Lead

About Herbal Goodness

Herbal Goodness is a leading provider of premium, organic superfoods and herbal supplements. We are passionate about empowering health and wellness while giving back10% of our profits support the education of African girls through the WAAW Foundation.

We are seeking a Marketing Data & AI Strategist who will transform data into a competitive advantage. This role blends analytics, predictive modeling, and technical SEO expertise to uncover growth opportunities, reduce customer acquisition costs, and improve retention. Your insights will drive AI-powered decision-making across our marketing and growth teams.

Key Responsibilities

  • Develop and own Herbal Goodness marketing analytics strategy end-to-end.
  • Use AI / ML tools to forecast demand, predict churn, and personalize customer journeys.
  • Monitor and optimize core KPIs : CAC, LTV, conversion rates, retention, repeat purchase rates.
  • Partner with SEO and content teams to ensure analytics inform organic growth initiatives.
  • Conduct technical SEO audits and maintain strong site health (crawlability, structured data, site speed).
  • Build clear, actionable dashboards for leadership and growth teams.
  • Design and analyze experiments (A / B testing, cohort analysis) and deliver data-driven recommendations.

Success Metrics

  • Reduce CAC by 1520% within the first 12 months.
  • Achieve a 20% year-over-year increase in repeat purchase rate.
  • Maintain 90%+ technical SEO health score on major audit tools.
  • Contribute to 100% revenue grow within first 12 months.

    • Qualifications

  • 35 years experience in marketing analytics, data strategy, or similar roles (eCommerce / CPG / wellness preferred).
  • Proficiency with SQL, Excel, GA4, and visualization tools (Looker, Tableau, or Power BI).
  • Strong knowledge of technical SEO and Google Search Console.
  • Familiarity with AI-driven personalization, recommendation engines, or customer journey automation.
  • Ability to translate complex data into clear business insights for leadership.
  • Strong business acumen and excellent communication skills.

    • Why Join Us?

    At Herbal Goodness, youll be part of a mission-driven company that values innovation, growth, and social impact. Youll work alongside a passionate team, gain hands-on experience with advanced AI and analytics tools, and directly shape the companys growth strategy.

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    Marketing Strategist • McKinney, TX, US

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