Head of Marketing – Growth & Brand Leader

Head of Marketing – Growth & Brand Leader

The Head of Marketing will own all marketing functions to drive demand, build our brand, and create compelling content / PR in the U.S. market. As our first marketing hire, you are responsible for crafting and executing a marketing strategy that generates a robust pipeline for sales (demand generation) and elevates our brand in the market.

You will oversee digital marketing, content, communications, and work closely with sales and partnerships to support go-to-market efforts. This is a senior role requiring both strategic vision and hands-on execution.

Key Responsibilities :

• Marketing Strategy : Develop a comprehensive marketing plan spanning growth (lead acquisition), product marketing, brand positioning, content, and PR.
• Demand Generation : Implement campaigns to generate a steady flow of qualified leads. Oversee SEO / SEM, paid advertising, email marketing, and social media to drive traffic and conversions.
• Brand & Content : Ensure our brand message is consistent across all channels. Oversee content creation that educates the market and supports the sales cycle.
• Team Leadership : As we grow, hire and lead a marketing team. Until then, coordinate with agencies or freelancers as needed.
• Cross-Functional : Collaborate with Sales and Partnerships to ensure marketing efforts align with sales goals.
• Metrics & Reporting : Set up marketing analytics to track campaign performance, lead funnel, and consumer behavior insights.

Candidate Requirements :

Benefits : Full benefits (health, 401k, PTO)

Base pay range : $120.00 / yr - $160.00 / yr

Additional compensation types : Stock options

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