Senior Marketing Manager

Overview

Join to apply for the Senior Marketing Manager role at Aquent .

This range is provided by Aquent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$103.00 / hr - $126.00 / hr

About the Role

Join a leading innovator at the forefront of shaping how people interact with cutting-edge products. As a pivotal member of our team, supported by Aquent, you will directly influence the success of new product launches and elevate the customer experience in physical retail environments. This role blends strategic vision with hands-on execution to impact market presence and how our products come to life for millions of customers.

This dynamic role is for a visionary marketing leader who thrives at the intersection of product strategy and compelling retail experiences. You will define the Go-to-Market (GTM) strategy and in-store merchandising for new product introductions, ensuring offerings are showcased effectively. You’ll also translate campaign concepts into engaging, insight-driven physical experiences that maximize customer engagement and drive sales, while serving as a product expert guiding internal and external stakeholders.

Key Responsibilities

• Drive seamless integration and execution of new product introduction and campaign timelines within retail environments.
• Leverage shopper data and insights to optimize product placement, store layouts, and interactive customer experiences.
• Develop comprehensive Go-to-Market briefs with success metrics, budget allocations, and strategic timelines for in-store activations.
• Act as a trusted product expert, providing input into product development, conducting market analysis, and forecasting industry trends.
• Lead research efforts, scope and manage user research with internal and external partners.
• Oversee creation and iteration of marketing content, ensuring alignment with product strategy and multi-channel publication.
• Translate user insights into actionable recommendations for cross-functional teams and advocate for improved user experience.
• Support regional and functional marketing plan development, defining portfolio characteristics and positioning for target audiences.
• Foster an inclusive and psychologically safe team environment with diverse perspectives.
• Manage multiple campaigns and programs, evaluating performance for optimization and channel effectiveness.
• Develop frameworks for product marketing content across channels and track product and business metrics.
• Validate market size and opportunity, identifying market landscapes and long-term potential, pricing, and customer choices.
• Craft product brand positioning, value propositions, and messaging based on user insights.

Must-Have Qualifications

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands. Eligible talent gain access to benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match.

We are an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re committed to creating an inclusive environment where diverse backgrounds, experiences, and perspectives are valued.

Client Description

As a Marketing Manager, you help drive product marketing strategy, guide stakeholders on marketing opportunities, provide market context and recommendations, and execute innovative campaigns to drive education, engagement, and product adoption across channels. You will define and execute GTM plans and collaborate with cross-functional teams to bring products to market.

Top 3 Responsibilities

Top Skills

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