Digital & Social Media Manager

Job Description

Job Description

The Digital & Social Media Manager is responsible for leading the creation and execution of high-impact, donor- and-community facing content across digital platforms. The Digital & Social Media Manager will be the forefront of storytelling for BGCAZ-capturing content onsite at Clubs, shaping strategic digital campaigns, and translating BGCAZ’s mission into persuasive engaging narratives that inspire action.

JOB RESPONSBILITIES

• Develops and schedules compelling content across all platforms (Meta / Facebook, Instagram, LinkedIn, X / Twitter, YouTube) in English and Spanish
• Captures photos and videos onsite at Clubs
• Engages directly with community comments, messages, and tagged content
• Maintains brand consistency and voice across all
• Collaborates with teen interns from AZYouthforce for content co-creation and mentorship
• Partners with Resource Development to create, post, and promote digital content for fundraising campaigns
• Manages targeted ad campaigns in Google Ads and Meta Business Suite to support donor acquisition and retention
• Supports fundraising and media events with digital and social content
• Tracks and optimizes ROI on digital ads and paid content
• Develops, edits, and schedules content around positioning of BGCAZ and the Alliance as the leading voice for youth
• Creates persuasive, sharable advocacy messaging to educate audiences about social change
• Monitors social and digital KPIs weekly; provides monthly performance reports with insights and recommendations
• Assists the Marketing Manager and VP of Marketing in refining digital strategies and data-informed content planning
• Stays current on social platform trends, algorithm changes, and digital marketing innovations
• Supports internal brand initiatives, graphic design needs, and community events
• Upholds best practices in digital accessibility, safety, and youth privacy
• Manage outside contractors including website management, video production and graphic designers
• Creates and delivers a matrix of stakeholder newsletters in English and Spanish

EDUCATION and / or EXPERIENCE, LICENSURE and CERTIFICATION

KNOWLEDGE, ABILITY and SKILLS

WORKING CONDITIONS and DRIVING

EXPECTATION of EXCELLENCE

Boys & Girls Clubs of the Valley supports a culture of excellence in all we do and all employees are expected to reflect these values in their daily responsibilities. To be sure we meet our obligations for high performance in all areas, we organize our goals and efforts under these five Pillars of Excellence :

SERVICE

Every decision and action is driven to serve our youth and teens.

TEAMWORK

We thrive on collaboration and believe we can achieve greatness together.

ACCOUNTABILITY

We lead with integrity and own our actions, decisions and commitments.

INNOVATION

We are creative problem solvers always looking to learn and improve.

HEALTHY LIVING

We strive for energizing integration of work and home and support a healthy lifestyle to model for our Club Kids