Product Director

Job Description

Job Description

Description :

Digital Envoy (DE) is the leader in geolocation and VPN data for over 25 years for customers in various verticals -Streaming Media, Ad Tech, Cybersecurity, E-commerce, and Data Analytics. Our core product, IP address geolocation, powers customers like Netflix, Hulu, Trade Desk, PayPal, AWS, Apple, and many others. Our VPN and Proxy data, coupled with accurate IP address geolocation, helps companies determine malicious activity for threat intelligence, authentication, and digital privacy.

We are looking for a Product Director to join the Product team. As the Product Director, you will be applying our data to solve problems for various customers in various verticals. DE data products related to IP addresses have a vast amount of applicability as all online traffic has an IP address as an identifier. This identifier and the context around it helps companies in various use cases such as target audiences geographically, measure targeting of advertisement, determine fraudulent transactions, prevent bad actors from accessing content, prevent geo piracy of streaming content, and many more. Your job will be to drive the application of certain use cases and grow the value to those use cases by understanding the markets being served, and continually learning from customers. You also have experience in classic product management methodologies from product-market research to product launch. As the owner of a vertical market product suite, you will be responsible to drive the market research, requirement gathering, engineering coordination, partnering with marketing, and supporting sales. DE’s customer base of companies spans globally and touches almost everyone on earth who has gone online. Your goal is to initially understand the current customers and how they use our data. Then build on this knowledge to build solutions that increase the value of our data to them.

As a successful candidate for this role, you are innately curious with the ability to assimilate ambiguous information and synthesize it into succinct insights that drive product development decisions. You can communicate complex information simply and clearly to a wide audience, influencing others by building relationships and providing logically sound arguments. You have a high drive for success and a passion for building and sharing impactful products.

This person can work remotely from any of the following states : Connecticut (CT), Florida (FL), Georgia (GA), Kentucky (KY), Louisiana (LA), Massachusetts (MA), Michigan (MI), New York (NY), New Jersey (NJ), Pennsylvania (PA), South Carolina (SC), Tennessee (TN), Texas (TX), Virginia (VA).

Georgia residents are encouraged and welcomed to join us a couple days / week in our Peachtree Corners, Georgia office.

Please note, at this time, Digital Envoy is not sponsoring visas for this position.

As the Product Director, you will :

• Own Your Solutions : Take full ownership of your products (your domain), driving the growth of your business. Manage and refine the product roadmap as new market research and intelligence become available.
• Conduct Key Market Research : Utilize online resources, attend conferences, engage in customer calls, and gather sales feedback to stay informed.
• Identify Problems and Target Personas : Pinpoint key problems to be solved and define target buyer personas for those issues.
• Analyze Data for Insights : Examine data to discern trends and patterns, proactively investigating use cases to uncover opportunities for product improvement and innovation.
• Understand the Competitive Marketplace : Create documents to support product positioning within a competitive landscape.
• Synthesize Research Insights : Consolidate insights from all research to develop solutions that uniquely address specific customer problems.
• Collaborate and Align with Engineering : Work with engineering to define requirements and explain the vision behind the product / solution. Meet with engineering teams and program managers to ensure product development aligns with the product vision and timeline.
• Partner with Marketing : Collaborate with marketing and communications to develop product positioning and messaging that resonate with target buyer personas. Contribute to thought leadership articles and presentations at conferences as needed.
• Create Product Collateral : Drive the creation of product collateral in partnership with the product marketing manager. Ensure the creation of sales collateral and training materials before product launch.
• Train and Support Sales Teams : Educate sales teams on new product and feature launches, as well as any selling tools. Assist the sales team in customer calls, highlighting key product differentiators and leveraging product and industry knowledge to advance the sales process.
• Develop Market Segmentation : Continuously evolve market segmentation for each product offering.
• Analyze Sales Data : Examine sales data and channel information, creating plans to enhance product line sales.

Requirements :