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Marketing & Communications Director
Marketing & Communications DirectorUtah State University • Logan, UT, US
Marketing & Communications Director

Marketing & Communications Director

Utah State University • Logan, UT, US
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Marketing And Communications Director

Utah State University (USU) invites applications for the position of Marketing and Communications Director for the Online Enterprise and Digital Learning Technology Division. The Division encompasses the Online Enterprise, Educational Technology and Innovation Lab (iLab), Digital Accessibility Services, and Professional and Continuing Educationall extending USU's land-grant mission to learners anywhere. This senior leader provides strategic vision, executive oversight, and fiscal stewardship for all marketing, branding (following USU's branding policy), and communications functions. The Director is responsible for advancing the Online Enterprise's reputation, driving student and partner engagement, and supporting revenue growth through innovative, data-informed strategies. This position reports directly to the Vice President for Online & Digital Learning Technology and is a key member of the division leadership team. The Director manages a professional staff who oversee the following areas : Content & Creative, Social & Digital Marketing, Website Management, and Recruitment & Partnerships. This position works collaboratively with Strategic Enrollment Management (SEM), Academic Units, Transfer and Corporate Partners, Office of Data & Analytics (ODA), and University Marketing & Communications (UMAC). The position will be hired as either a Marketer III or Marketer SR - see Qualifications section.

This position is eligible for hybrid work within the state of Utah.

Responsibilities

Strategic Leadership (30%)

  • Serve as the senior advisor on all marketing and communications strategy for the Online Enterprise and larger division.
  • Develop and execute a comprehensive marketing and communications plan that advances online enrollment, revenue, and brand visibility goals.
  • Represent the Online Enterprise in university-level committees and strategy discussions, ensuring alignment with institutional priorities.

Team Leadership & Management (25%)

  • Lead, mentor, and evaluate the marketing and communications team, fostering a culture of creativity, collaboration, and professional growth.
  • Establish systems for project management, workflow efficiency, and performance measurement.
  • Promote a data-informed and innovative approach to communications and campaign design.

    • Communications & Engagement (20%)

  • Oversee internal and external communications to ensure consistent, clear, and compelling messaging.
  • Direct outreach strategies to diverse audiences, including prospective students, working professionals, employers, industry partners, and community stakeholders.
  • Serve as spokesperson or delegate in coordination with University Marketing & Communications and Strategic Enrollment Management.

    • Marketing & Brand Strategy (15%)

  • Build and steward the Online Enterprise brand in coordination with University Marketing & Communications.
  • Direct the development of integrated campaigns across digital, social, web, email, print, video, and paid media.
  • Apply market research and analytics to guide strategy, assess effectiveness, and adapt initiatives in real time.

    • Budgetary & Operational Oversight (10%)

  • Provide fiscal oversight for the marketing and communications budget, including forecasting, allocations, and financial accountability.
  • Ensure resources are strategically invested to maximize impact, efficiency, and ROI.
  • Oversee vendor and agency contracts, procurement, and external service agreements.

    • Qualifications

    Minimum Qualifications :

  • The position will be hired as either a Marketer III or Marketer SR based upon the duties assigned and the level of experience / education.

    • For Marketer III : Bachelor's degree in marketing, public relations, communications, business administration, or related field plus four years of relevant experience or an equivalent combination of education plus experience is required.

  • For Marketer SR : Bachelor's degree in marketing, public relations, communications, business administration, or related field plus six years of relevant experience or an equivalent combination of education plus experience is required.
  • For either level :

    • Leadership experience

  • Demonstrated success in budget management, fiscal oversight, and resource allocation.
  • Expertise in digital marketing, brand management, and strategic communications across diverse audiences.
  • Proven ability to lead high-performing teams and manage large-scale initiatives.
  • Excellent strategic, analytical, and communication skills.

    • Preferred Qualifications :

  • Experience in higher education, online learning, professional education, or workforce development.
  • Knowledge of enrollment management, continuing / professional education markets, and B2B / B2G partnership marketing.
  • Experience with enterprise-level CRM, analytics, and marketing automation platforms.
  • Strong record of collaboration with senior leadership, faculty, and external stakeholders.

    • Required Documents

    Along with the online application, please attach :

    1. Resume to be uploaded at the beginning of your application in the Candidate Profile under "Resume / CV"

    2. Cover letter to be typed / pasted at the end of your application

  • Document size may not exceed 10 MB.

    • Advertised Salary

    Minimum of $85,000; commensurate with experience, plus excellent benefits

    ADA

    Employees work indoors and are protected from weather and / or contaminants, but not, necessarily, occasional temperature changes. The employee is regularly required to sit and often uses repetitive hand motions. The employee is frequently required to reach with hands and arms and may lift and / or move up to 10 pounds.

    University Highlights

    Founded in 1888, Utah State University is Utah's premier land-grant, public service university. As an R1 research institution, Utah State is dedicated to advancing knowledge and serving the public good through innovative research and scholarly activities that are grounded in reciprocal engagement with local, regional, and global communities. USU prepares students to be active, civically engaged leaders who are prepared to address critical societal challenges. Dedicated to providing a high-quality and affordable education, USU remains a leader in research, discovery, and public impact.

    USU enrolls 28,900 students, both online and in person at locations throughout the state. Utah State's 30 locations include a main campus in Logan, Utah, residential campuses in Price and Blanding, and six additional statewide campuses, along with education centers serving every county. USU Online educates students from all 50 states and 55 countries. For over 25 years, USU Extension has served and engaged Utahns in all of Utah's counties.

    Competing at the NCAA Division I level, USU is a proud member of the Mountain West Conference and will join the Pac-12 Conference beginning in the 2026-2027 season. The Aggies' long-standing tradition of athletic and academic excellence is exemplified by conference championships in multiple sports, reflecting USU's commitment to perseverance and achievement.

    Utah State is dedicated to fostering a community where all individuals feel respected, valued, and supported. We seek to recruit, hire, and retain people from all walks of life who will champion excellence in education, research, discovery, outreach, and service. We believe that promoting a strong sense of community and belonging empowers and engages all members of USU to thrive and be successful. Forbes recognized our commitment to employees when they named Utah State the best employer in Utah in 2023. Learn more about USU.

    The university provides a Dual Career Assistance Program to support careers for partners who are also seeking employment. Additionally, USU is committed to providing access and a reasonable accommodation for individuals with disabilities. To request a reasonable accommodation for a disability, contact the university's ADA Coordinator in the Office of Human Resources at (435) 797-0122 or hr@usu.edu.

  • updated 09 / 2025

    • Notice of Non-discrimination

    In its programs and activities, including in admissions and employment, Utah State University does not discriminate or tolerate discrimination, including harassment, based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity, disability, status as a protected veteran, or any other status protected by University policy, Title IX, or any other federal, state, or local law.

    Utah State University is an equal opportunity employer and does not discriminate or tolerate discrimination including harassment in employment including in hiring, promotion

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    Marketing Director • Logan, UT, US